# Natural Adaptogenic Supplements The Herbtender Helps the Body Manage Stress with Adaptogens By Laura McQuarrie | Published 2022-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogenic-supplements References: [fabnews.live](https://fabnews.live/bb-studio-creates-natural-adaptogenic-supplements-brand-the-herbtender/) & [the-herbtender](https://the-herbtender.com/)  The Herbtender is a new brand of natural [adaptogenic supplements](https://www.trendhunter.com/trends/herbal-calm) that taps into the immense power of adaptogens to help the body better regulate the stresses of daily life. The clean, plant-powered solutions that are available from the brand are designed to help people take on life to the fullest as strong, self-reliant versions of themselves. The [D2C](https://www.trendhunter.com/trends/brez) brand is debuting seven wellness supplements that focus on different needs related to anxiety, sleep, immunity and physical performance. Ashwagandha, chaga, reishi, astragalus and holy basil are a few of the adaptogenic ingredients featured in the formulas. "Bend, don't break" is the brand's mantra and customers encounter it as part of the experience of unboxing products. This concept of flexibility and resilience applied to other elements of the brand, including its free-flowing visual identity. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Adaptogenic Supplements:** The trend of using natural adaptogenic supplements is disrupting traditional ways of managing stress and providing opportunities in the health and wellness industry. - **D2C Wellness Brands:** The rise of direct-to-consumer wellness brands like Herbtender is allowing for more accessible and personalized approaches to wellness management. - **Clean Plant-based Solutions:** The shift towards clean, plant-based solutions as a preferred wellness option is creating opportunities for innovation in the natural supplement industry. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can benefit from incorporating natural adaptogenic supplements as a means of addressing stress management in a holistic and personalized way. - **Natural Supplements:** The natural supplement industry can explore the use of adaptogens as a unique selling point to attract customers looking for natural and sustainable wellness options. - **Direct-to-consumer:** The direct-to-consumer industry can benefit from the success of brands like Herbtender by incorporating personalization and convenient access to wellness solutions in its business model. ## Related on Trend Hunter - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Wellness-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-supplements1.md) - [Contemporary Herbal Blends](https://www.trendhunter.com/trends/plants-to-the-rescue.md) - [Mushroom Adaptogen Gummies](https://www.trendhunter.com/trends/mushroom-adaptogen-gummies.md) - [Stress-Focused Herbal Supplements](https://www.trendhunter.com/trends/lean-factor.md) - [Adaptogen-Enhanced Golden Teas](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea.md) - [Functional Naturally-Powered Supplements](https://www.trendhunter.com/trends/mount-sunny-natural-supplements.md)