# Targeted Adaptogenic Supplements Organic India is Introducing Six New Adaptogenic Supplements By Michael Hemsworth | Published 2021-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogenic-supplement References: [drugstorenews](https://drugstorenews.com/organic-india-expands-adaptogen-line) & [organicindiausa](http://organicindiausa.com/) [Organic India](https://www.trendhunter.com/trends/organic-indias-daily-packs) has announced a new range of additions to its adaptogenic supplement line that are targeted towards the specific needs of consumers. The new products include the [Immune](https://www.trendhunter.com/trends/inner-immune) Aid, [Essential](https://www.trendhunter.com/trends/essential-costa-rica) Immune, Essential Female, Essential Male, Full-Breath and Energy Restore, which are each priced at $24.99 to $39.99 each. The targeted nature of the products is likely to make them a winner amongst consumers who are looking for a more specific way to support their everyday health. CEO of Organic India Miguel Gil spoke on the new adaptogenic supplements saying, "We know that consumers are looking for support in areas where adaptogens can be beneficial, such as stress, sleep, digestion, mood, cognitive function and immune formulas specifically meant to assist in these areas, making it easier for consumers to navigate." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Targeted Adaptogenic Supplements:** Focus on specific needs and benefits of adaptogenic supplements to capture niche markets. - **Personalized Supplements:** Offer customized supplement plans based on individual needs and health goals using adaptogens. - **Digital Health Monitoring:** Integrate adaptogenic supplements and digital health monitoring technologies to create a personalized wellness ecosystem. ### Industries Being Reshaped - **Health and Wellness:** Adaptogenic supplements with targeted benefits align with consumer demands for natural and functional wellness products. - **Nutraceuticals:** Develop a range of adaptogenic supplements and nutraceuticals targeting specific health needs to meet growing consumer demand. - **Digital Health:** Integrate adaptogenic supplements and digital health technologies to create innovative personalized wellness products and services. ## Related on Trend Hunter - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [On-the-Go Supplement Packs](https://www.trendhunter.com/trends/organic-indias-daily-packs.md) - [Herbal Wellness Supplements](https://www.trendhunter.com/trends/pukka-herbs.md) - [Mushroom Adaptogen Gummies](https://www.trendhunter.com/trends/mushroom-adaptogen-gummies.md) - [Targeted Herb-Powered Supplements](https://www.trendhunter.com/trends/garden-of-life-herbals-collection.md) - [Ayurvedic Dietary Supplements](https://www.trendhunter.com/trends/himalaya-wellness-ashwagandha.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Scientifically Curated Supplements](https://www.trendhunter.com/trends/nature-made-wellblends.md) - [Functional Naturally-Powered Supplements](https://www.trendhunter.com/trends/mount-sunny-natural-supplements.md)