# Functional Effervescent Tea Drinks The Joyo Adaptogenic Sparkling Teas Come in Five Flavors By Michael Hemsworth | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogenic-sparkling-teas References: [foodbev](https://www.foodbev.com/news/joyo-debuts-line-of-adaptogenic-sparkling-teas/) & [Joyotea](http://Joyotea.com)  The Joyo adaptogenic sparkling teas are a new line of [functional refreshments](https://www.trendhunter.com/trends/super-soda) arriving in the US market for consumers to choose when seeking out a health-conscious beverage. The drink is formulated with Ayurvedic ingredients along with a blend of [five adaptogens](https://www.trendhunter.com/trends/muush) to give each beverage a beneficial profile for consumers to appreciate. The drinks come in five flavors including Raspberry Black Tea, Unsweetened Black Tea, Peach Black Tea, Black Tea with Lemon and Tropical Green Tea. The drinks are arriving at Erewhon locations at a price point of $3.49 per can. The company commented on the Joyo adaptogenic sparkling teas saying, "Joyo’s sparkling teas offer a premier way for tea drinkers to enjoy their favourite healthy beverage while catering to the modern, grab-and-go lifestyle." Image Credit: Joyotea.com ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Adaptogenic Beverages:** Opportunity for innovation in functional beverages incorporating adaptogens for health-conscious consumers. - **Sparkling Tea:** Opportunity for innovation in carbonated tea beverages for a refreshing and healthy alternative to traditional carbonated drinks. - **Ayurvedic Ingredients:** Opportunity for innovation in beverages incorporating Ayurvedic ingredients known for their health benefits. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to tap into the growing demand for healthy and functional drinks with unique ingredient blends. - **Retail Industry:** Opportunity for retailers to offer a wider variety of functional and health-conscious beverages to meet the needs of modern consumers. - **Wellness Industry:** Opportunity for wellness companies to expand their product offerings with functional beverages that incorporate adaptogens and Ayurvedic ingredients. ## Related on Trend Hunter - [Adaptogenic Sparkling Tea Ranges](https://www.trendhunter.com/trends/adaptogenic-sparkling-tea1.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Modern Adaptogen Energy Drinks](https://www.trendhunter.com/trends/adaptogen-energy-drinks.md)