# Turmeric-Enhanced Adaptogenic Matcha Drinks Pow Packs Powerful Ingredients in This Drinking Mix By Kalin Ned | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogenic-matcha-drink References: [getpow.co](https://getpow.co/products/turmeric-magic-matcha)  This adaptogenic matcha drink delivers a fuss-free way to enhance one's wellness routine. [POW](https://www.trendhunter.com/trends/functional-creamer), a Black-owned brand specializing in functional beverages, combines a powerful blend of ceremonial grade matcha, turmeric, functional mushrooms, and adaptogens to help you stay healthy. While the delicious turmeric is known to decrease inflammation in the body, Matcha delivers long-lasting energy and a calming effect. POW included [Lion's](https://www.trendhunter.com/trends/focus-fuel) [Mane](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew) to improve focus, cognition, and blood flow, alongside Ashwagandha in order to decrease anxiety and stress. The blend, which is rich in antioxidants and polyphenols, also promises to improve overall health, help with digestion, and reduce bloating. This adaptogenic matcha drink by POW effortlessly combines delicious taste, a refreshing experience, and nutritional support. With five-star reviews across the board, POW is making strides in innovating the functional beverage space. Image Credit: POW ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverages:** The trend of adaptogenic beverages is growing as consumers seek out convenient and healthy ways to support their wellness routines. - **Functional Mushrooms:** The use of functional mushrooms in beverages is a disruptive innovation opportunity to provide additional health benefits and unique flavors. - **Combining Traditional Ingredients:** Using traditional ingredients like turmeric and matcha in new product formulations is a trend that offers a fresh take on classic flavors and nutritional support. ### Industries Being Reshaped - **Functional Beverages:** The functional beverage industry can capitalize on the trend of adaptogenic beverages by incorporating these ingredients to provide convenient, healthy options for consumers. - **Natural Health Supplements:** The natural health supplements industry can incorporate functional mushrooms into their product formulations to expand their offerings and provide additional health benefits to consumers. - **Tea and Coffee:** The tea and coffee industry can evolve by exploring new product formulations that combine traditional ingredients such as turmeric and matcha to create unique and functional beverages. ## Related on Trend Hunter - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Adaptogenic Matcha Gummies](https://www.trendhunter.com/trends/matcha-gummy.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Superfood Tea Powders](https://www.trendhunter.com/trends/superfood-tea1.md) - [Functional Creamers](https://www.trendhunter.com/trends/functional-creamer.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md)