# Adaptogen-Based Cocktail Packs Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup By Kanesa D | Published 2024-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever References: [insidefmcg.au](https://insidefmcg.com.au/2024/07/15/kiwi-engineer-reimagines-non-alcoholic-cocktails-adding-feel-good-adaptogens/) & [drinkeltaego](https://drinkeltaego.com/)  Elta Ego, the innovative [Kiwi](https://www.trendhunter.com/trends/aqua-libra-peach-kiwi) brand specializing in [alcohol-free cocktails](https://www.trendhunter.com/trends/smiling-wolf-drinks), has expanded its product line by incorporating '[feel good adaptogens](https://www.trendhunter.com/trends/ginny).' As a part of its new formulation, Elta Ego now features bioactive adaptogens such as maca, ginseng, and L-theanine across its existing range of four flavors: Passionfruit Margarita, Mojito, Raspberry + Yuzu Gin and Tonic, and Negroni. Paul Duncan collaborated closely with food scientists to develop the ideal blend of adaptogens for his non-alcoholic cocktail collection. These adaptogens are chosen for their reputed benefits, including stress reduction, enhanced focus, and overall well-being. “What I wanted to achieve was creating a drink that tasted, looked and felt like customers were drinking a classy cocktail but that didn’t have the same downsides that can come with drinking alcohol,” said founder Paul Duncan in a statement. Image Credit: Elta Ego ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 32% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogen-enhanced Beverages:** Integrating bioactive adaptogens like maca and ginseng into drinks creates health-centric alternatives to conventional beverages. - **Alcohol-free Cocktail Innovation:** Developing alcohol-free cocktails with adaptogens taps into a growing market for sophisticated yet health-conscious drinking experiences. - **Functional Mocktails:** Offering mocktails that provide specific health benefits, such as stress reduction and enhanced focus, caters to the wellness-focused consumer. ### Industries Being Reshaped - **Beverage Industry:** The introduction of adaptogen-based cocktail packs signifies a shift towards functional and health-enhancing drinks within the beverage market. - **Health and Wellness Industry:** Adaptogen-infused beverages align with a growing consumer interest in products that support overall well-being and mental health. - **Food Science and Technology:** Collaborations between drink brands and food scientists to enhance beverages with adaptogens highlight the role of innovation in food science. ## Related on Trend Hunter - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md) - [Adaptogen-Infused British Beers](https://www.trendhunter.com/trends/collider-brew-co.md) - [Non-Alcoholic Cola Cocktails](https://www.trendhunter.com/trends/kola-fashioned.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md)