# Superfood-Infused Hot Elixirs The Project Juice Adaptogen Lattes Help Awaken the Mind and Body By Michael Hemsworth | Published 2017-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adaptogen-lattes References: [preparedfoods](https://www.preparedfoods.com/articles/120626-project-juice-creates-adaptogen-lattes) The Project Juice Adaptogen Lattes come as the latest creation from the brand that speak to the growing need for [natural food products](https://www.trendhunter.com/trends/botany-elixirs) that are focused on balancing the body more holistically. The new lattes come in several different flavor and ingredient options including Golden Immunity, Matcha Energy, Brain Alchemy, Detox Tonic and Skin Potion. Each one is reported to offer an upstream approach to energizing the body and mind, while also providing rejuvenating properties. The new Project Juice Adaptogen Lattes were explained by [Project Juice Co-Founder](https://www.trendhunter.com/trends/project-ad-life-insurance), Marra St. Clair, when she said, "Adaptogens are more than just an on-trend buzzword. These super-herbs have been used for thousands of years in Ayurvedic medicine to support healthy adrenals and to help maintain balance across all bodily systems. Now, we’re making it easy and delicious to get Adaptogens in your morning latte, to achieve the ultimate goal of having our guests leave feeling awesome." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Adaptogen Lattes:** Adaptogen lattes blend ancient superfoods with modern beverage trends, offering an opportunity for wellness-focused coffee shops. - **Natural Food Balance:** The demand for natural food products that balance the body holistically offers an opportunity for startups to develop niche superfood solutions. - **Functional Beverages:** Functional beverage options, like the adaptogen lattes, offer an opportunity for brands to tap into the growing wellness movement and offer healthier alternatives to traditional drinks. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of superfood-infused elixirs, offering natural food products that provide functional benefits to appeal to wellness-focused consumers. - **Wellness Industry:** The wellness industry can leverage the trend of adaptogen lattes to offer new superfood-based supplements, elixirs, and beverages to improve wellness holistically. - **Coffee Shop Industry:** The coffee shop industry can differentiate themselves by introducing functional lattes, creating a niche space for wellness-focused coffee shops. ## Related on Trend Hunter - [Energizing Adaptogenic Drinks](https://www.trendhunter.com/trends/adaptogen-infused-coffee.md) - [Instant Maca Latte Mixes](https://www.trendhunter.com/trends/maca-latte.md) - [Functional Botanical Lattes](https://www.trendhunter.com/trends/london-fog-superlatte.md) - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Stress-Reducing Oat Lattes](https://www.trendhunter.com/trends/superfood-lattes.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md)