# Adaptive Lip Colors Doll 10's Adaptive Lip Colors Create a Custom Color Based on pH Levels By Laura McQuarrie | Published 2024-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adaptive-lip-color References: [newbeauty](https://www.newbeauty.com/color-changing-ph-makeup/) & [doll10](https://www.doll10.com/products/mood-matcher-lip-balm?variant=43809887224051)  In The Mood is a skincare-powered, [pH-adaptive lip color](https://www.trendhunter.com/trends/color-twister) product from Doll 10 that creates a custom color based on the unique pH of the wearer's skin. The supremely creamy yet lightweight formula is packed with [nourishing ingredients like plum kernel oil](https://www.trendhunter.com/trends/pure-color-melton-glosstick), blueberry extract and pomegranate seed, which deliver comfort and moisturization to the lips with a swipe. Although these bullets resemble traditional [cream lipsticks](https://www.trendhunter.com/trends/matte-lip-tint), In The Mood uses unique shades like Hint of Tint, Warm Tint and Sultry Tint to uniquely enhance and flatter the wearer's natural lips. Of the three, Sultry Tint appears to be the most unapproachable one of the trio thanks to its dark shade in the tube, but it creates a rich, warm and wearable hue that adds dimension and color to the face. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 60% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-powered Lip Colors:** Doll 10's Adaptive Lip Colors use skincare ingredients to create a custom color based on pH levels. - **Nourishing Lip Formulas:** The creamy yet lightweight formula of Doll 10's Adaptive Lip Colors is packed with plum kernel oil, blueberry extract, and pomegranate seed for comfort and moisturization. - **Enhancing Natural Lips:** Doll 10's Adaptive Lip Colors come in unique shades like Hint of Tint, Warm Tint, and Sultry Tint to enhance and flatter the wearer's natural lips. ### Industries Being Reshaped - **Cosmetics:** Doll 10's Adaptive Lip Colors offer a disruptive innovation opportunity in the cosmetics industry with their custom color creation based on pH levels. - **Skincare:** The skincare-powered formula of Doll 10's Adaptive Lip Colors presents a disruptive innovation opportunity in the skincare industry by combining lip color and nourishing ingredients. - **Personal Care:** The unique shades and nourishing properties of Doll 10's Adaptive Lip Colors introduce a disruptive innovation opportunity in the personal care industry for enhancing natural lips. ## Related on Trend Hunter - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Luxe pH Activated Balms](https://www.trendhunter.com/trends/dior-addict-lip-glow.md) - [pH-Activated Blush Sticks](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [3-In-1 Lip Glosses](https://www.trendhunter.com/trends/liplights-cream-lip-gloss.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md)