# Distance-Minding Auto Ads Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus By Laura McQuarrie | Published 2015-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/adaptive-cruise-control References: [designtaxi](http://designtaxi.com/news/376086/Volkswagen-s-Innovative-And-Responsive-Bus-Back-Ad-Keeps-Accidents-At-Bay/) & [youtube](https://www.youtube.com/watch?v=dvQ3OqXZLzE) In order to show off the features of its Adaptive Cruise Control, [Volkswagen](https://www.trendhunter.com/trends/game-on) took to the streets to show the importance of keeping a safe distance. Since it's not easy to show off the benefits of this technology without it actually being at work in a car, Volkswagen set up an [interactive bus advertisement](https://www.trendhunter.com/trends/school-bus-safety) to give drivers a warning if they are at risk for collision. The ad on the back of the bus provides a reading of the car's distance that is following directly behind it, making the features of the Adaptive Cruise Control very apparent. By putting this technology to work, non-[VW](https://www.trendhunter.com/trends/official-automotive-partner) drivers are better able to get a sense of their own driving habits and how the ACC technology could potentially be life-saving one day. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Opportunity to create interactive advertisements that showcase technology features and engage with consumers in a unique way. - **Safety Technology:** Increasing demand for technologies that promote safe driving and prevent collisions. - **Experiential Marketing:** Growing trend of using interactive experiences to create memorable marketing campaigns. ### Where This Applies - **Automotive:** Opportunity to integrate advanced safety technologies into vehicles and enhance the driving experience. - **Advertising:** Opportunity to develop innovative advertising strategies that combine technology and experiential marketing. - **Technology:** Opportunity to develop new safety technologies and solutions that promote safe driving. ## Related on Trend Hunter - [Autonomous Rear Safety Technologies](https://www.trendhunter.com/trends/collision-prevention-system.md) - [Connected Vehicular Safety Systems](https://www.trendhunter.com/trends/audi-cv2x-technology.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Road-Monitoring Cyclist Systems](https://www.trendhunter.com/trends/advanced-driver-assistance-system.md) - [Autonomous Interactive Shuttle Buses](https://www.trendhunter.com/trends/coach-atoz-shuttle-bus.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Production-Ready Robotic Taxis](https://www.trendhunter.com/trends/id-buzz-ad.md)