# Inlusive Disability Jeans 'Alter Ur Ego' Makes Adaptable Jeans for Women in Wheelchairs By Christopher Magsambol | Published 2015-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adaptable-jeans References: [mashable](http://mashable.com/2015/08/19/jeans-wheelchair/?utm_cid=mash-com-Tw-main-link) & [alterurego.co](http://alterurego.co/) 'Alter Ur Ego' is an emerging clothing line of adaptable jeans that wants to meld style with adaptability. For Heidi McKenzie, who started the project, its purpose and cause is a personal one. After a car accident left her paralyzed, McKenzie was forced to use a wheelchair. Years later, McKenzie came to the realization that most, if not all, clothing out there was not comfortable or compatible with wheelchairs. McKenzie teamed up with a designer to create Alter Ur Ego, which produces unique pairs of [jeans for women in wheelchairs](https://www.trendhunter.com/trends/sofia-mobility). The jeans focus on maximizing comfort and have a number of modifications. The products have a higher elastic waste, no rear pockets, accessible pockets on the leg and are longer in length. Although tailor-made for women in wheelchairs, Alter Ur Ego does not sacrifice style and is almost indistinguishable from [typical jeans](https://www.trendhunter.com/trends/501-curve). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Clothing:** There is a need for adaptive and comfortable clothing for people with disabilities, creating an opportunity for businesses to design inclusive clothing. - **Adaptive Jeans:** There is a growing demand for jeans that are designed to be functional for people in wheelchairs, presenting a potential for businesses to develop adaptive denim products. - **Fashion for Disabilities:** There is an increasing interest in fashion for people with disabilities, making room for businesses to create more clothing lines that cater to this underserved market. ### Industries Being Reshaped - **Fashion:** Fashion companies can disrupt the industry by introducing inclusive and adaptive clothing lines to serve people with disabilities. - **Assistive Technology:** Advancements in assistive technology can help designers and manufacturers create clothing that is comfortable and functional for people with disabilities. - **Healthcare:** Healthcare providers can collaborate with fashion companies to develop clothing that meets the unique needs of people with disabilities. ## Related on Trend Hunter - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Adaptive Wheelchair-Compatible Apparel](https://www.trendhunter.com/trends/jcpenney.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Inclusive Undergarment Capsules](https://www.trendhunter.com/trends/primark-1.md) - [Adaptive Senior Fashion](https://www.trendhunter.com/trends/adaptive-fashion-for-seniors.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Inclusive Retail Mannequins](https://www.trendhunter.com/trends/seated-mannequin.md) - [Inclusive Adaptive Basketball Uniforms](https://www.trendhunter.com/trends/adaptive-sports-northwest.md)