# Fermented Adaptogen Beverages Gutsy's ADAPT2 Collection Features Holy Basil, Maca & Ashwagandha By Laura McQuarrie | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adapt2 References: [specialtyfood](https://www.specialtyfood.com/news/article/sfa-trendspotters-identify-10-trends-winter-fancy-food-show/) & [gutsykombucha](https://gutsykombucha.com/collections/adapt2/fermented-adaptogenic-plants)  Gutsy Kombucha's ADAPT2 collection shares conveniently canned drinks powered by [fermented adaptogens](https://www.trendhunter.com/trends/ginny) like ashwagandha, holy basil and maca. Available in flavors like Orange & Turmeric and Passion Fruit & Hibiscus, these drinks are free from preservatives, artificial flavors and additives. The flavorful fermented drinks only make the most of whole and all-organic ingredients and at the Winter Fancy Food Show, they stood out as the first beverages of their kind on the market to be made from fermented adaptogenic plants. The vegan, caffeine-free and low-sugar products come packed with [prebiotics, probiotics and postbiotics](https://www.trendhunter.com/trends/your-flora-probiotic-line) to support a well-balanced gut. The brand notes: "all our products [need] to be kept in the fridge (0-4 °Celsius) because they are alive. Otherwise, it will continue to ferment and might lose its awesome taste." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 61% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fermented Adaptogen Beverages:** The rise of fermented adaptogen beverages creates an opportunity for the health and wellness industry to develop new functional drinks for gut health. - **Plant-based Functional Drinks:** The use of plant-based ingredients, such as ashwagandha, holy basil, and maca, in functional drinks is a trend that continues to grow as consumers prioritize natural and healthy options. - **Refrigerated Convenience Drinks:** The demand for convenient and healthy drinks that require refrigeration creates an opportunity for the beverage industry to develop new packaging and distribution strategies. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards fermented adaptogen beverages by developing new supplements and functional food products that feature these ingredients. - **Beverage:** The beverage industry can continue to innovate by incorporating fermented adaptogenic plants into their product lines, in addition to experimenting with new flavors and packaging options. - **Packaging:** The demand for refrigerated convenience drinks creates an opportunity for the packaging industry to develop new solutions that keep products fresh and extend shelf life while maintaining product quality. ## Related on Trend Hunter - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Calming Ashwagandha-Packed Kombuchas](https://www.trendhunter.com/trends/supercalm.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Adaptogenic Probiotic Tonics](https://www.trendhunter.com/trends/good-wolf.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md)