# Functional Mushroom-Powered Refreshments Adapt Drinks Come in Two Formulations By Michael Hemsworth | Published 2024-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adapt-drinks References: [foodbev](https://www.foodbev.com/news/london-start-up-adapt-launches-science-backed-functional-beverages) & [adaptdrinks](https://www.adaptdrinks.co.uk/)  Adapt drinks have been launched in the UK by Michael Vicary as a series of functional refreshments that are perfect for helping consumers to enjoy a range of benefits in a decidedly delicious way. The drinks will come in two options to start including Adapt Focus and Adapt Relax, which are formulated with [lion's mane mushroom and reishi mushroom](https://www.trendhunter.com/trends/yay-mushrooms), respectively. The drinks are also enhanced with additional flavors and functional ingredients and have [caffeine-free formulations](https://www.trendhunter.com/trends/mushroom-seltzers). Adapt drinks are being launched through select independent retailers as well as direct-to-consumer (D2C) channels with plans slated to to expand availability in early 2025. The products respond to the increased demand for [functional food and beverage options](https://www.trendhunter.com/trends/journee) that are backed by science as an alternative to the preexisting options on the market. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 75% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Market Growth:** As consumers seek out health benefits in their beverages, the demand for functional drinks with ingredients like lion's mane and reishi mushrooms is expanding rapidly. - **Caffeine-free Energy Boosts:** Growing awareness around caffeine's side effects drives innovation in caffeine-free drink formulations that still offer energy and focus benefits. - **Mushroom-infused Drink Innovations:** With adaptogenic mushrooms gaining popularity, beverages incorporating these ingredients are emerging as a new category in health-oriented markets. ### Where This Applies - **Functional Foods and Beverages:** Innovative products such as Adapt drinks highlight the growing industry focus on science-backed consumables that promote specific health benefits. - **Natural Health Products:** The launch of mushroom-powered refreshments signals an uptick in consumer demand for natural, plant-based ingredients in health products. - **Direct-to-consumer Sales:** As brands like Adapt drinks leverage D2C channels, the industry is poised for growth through personalized customer experiences and direct marketing strategies. ## Related on Trend Hunter - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogenic Mushroom-Powered Beverages](https://www.trendhunter.com/trends/trip-mindful-blend.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Functional Focus Booster Shots](https://www.trendhunter.com/trends/ardens-garden-focus.md) - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/dram.md)