# Eclectic Ethical Fashion Upcycled 'Adamah Stein' Designs by Artisans in Senegal and Paris By Bianca | Published 2012-02-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/adamah-stein References: [ethiquemode](http://www.ethiquemode.com/en/) Adamah Stein is a Paris, France-based social enterprise that collaborates with artisans in Saint-Louis in Senegal to create upcycled, eclectic fashion and accessories. The employees at the company's Paris-based office design the fashions, which are then created by tailors in west Africa who utilize [upcycled materials](https://www.trendhunter.com/trends/freitag-x-tudes-studio), which range from recycled prayer mats to old mail bags. The profits from the resulting [fair trade fashions](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) are then reinvested into communities in Senegal, making Adamah Stein a triple bottom line business. "More than a brand, ADAMAH STEIN is a concept of a fair model of production for trade between South and North," the website says. "It is a place of sharing, solidarity and independence within the world of creation." **Contact Information** Adamah Stein [website](http://www.ethiquemode.com/en/) Adamah Stein on [Facebook](http://www.facebook.com/people/Adamah-Stein/100000522280851) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Fashion:** Opportunity for businesses to explore upcycling materials and collaborate with artisans to create unique and sustainable fashion. - **Triple Bottom Line Business:** Opportunity to develop a business model that focuses on people, planet, and profits, reinvesting profits into communities for social impact. - **Fair Trade Fashion:** Opportunity to promote ethical fashion by creating fair trade partnerships and supporting artisans in developing countries. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage upcycled materials and fair trade partnerships to create sustainable and socially responsible products. - **Social Enterprises:** Social enterprises can adopt the triple bottom line business model to create positive social and environmental impact while generating profits. - **International Trade:** International trade industry can facilitate fair trade practices and ethical partnerships between businesses in different regions for sustainable economic development. ## Related on Trend Hunter - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Ramadan-Ready Upcycled Apparel](https://www.trendhunter.com/trends/stella-mccartney-6.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)