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# Tropical Bohemian Fashion
This Adam Selman S/S Collection Boasts Free-Spirited Hawaiian Style

By Malika Renee Butss | Published 2015-09-14 | Updated 2015-09-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adam-selman-ss
References: [fashionista](http://fashionista.com/2015/09/adam-selman-ss-2016) & [vogue](http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/adam-selman)

The Hawaiian bohemian is the target audience for the Adam Selman S/S '16 collection. Mixed with a muted sex appeal, this eccentric fashion line is the epitome of cool.

Designer Adam Selman has always shown an adoration toward the feisty bad girl. For the S/S '16 season, Selman places the foul-mouthed femme fatale on a Hawaiian island and dresses her in [exotic bohemian apparel](https://www.trendhunter.com/trends/tiger-and-the-monkey). This collection includes [flower prints and appliqués](https://www.trendhunter.com/trends/femininity-in-bloom) as well as relaxed denim, various all-white looks, bountiful bandeaus and hybrid footwear, which fuse [Converse](https://www.trendhunter.com/trends/noah-x-converse-jack-purcell) All Stars with platform espadrilles.

The Adam Selman S/S '16 collection also offers a variety of subtly sexy looks, which include plunging v-neck apparel, high slits and ruffle heavy crop tops.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 53% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Tropical Fashion:** Disruptive innovation opportunities: Integrate sustainable materials and eco-friendly production methods to meet the growing demand for ethical and environmentally-conscious fashion.
- **Bohemian Style:** Disruptive innovation opportunities: Incorporate technology-enabled customization options to provide personalized bohemian fashion experiences for consumers.
- **Hybrid Footwear:** Disruptive innovation opportunities: Develop innovative footwear designs that combine different styles and functionalities, such as merging athletic shoes with fashion-forward elements.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunities: Create online platforms that connect consumers with sustainable fashion brands and offer curated selections based on their individual style.
- **Textile Manufacturing:** Disruptive innovation opportunities: Explore new sustainable textile materials and techniques to produce eco-friendly fabrics that align with the increasing demand for ethical fashion.
- **Footwear Industry:** Disruptive innovation opportunities: Incorporate 3D printing technology to enable on-demand production of customized footwear designs, combining comfort, style, and functionality.

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