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# Cheeky Millennial Slogans
Adam Mars Bemoans Our Obsession with Social Media

By Vasiliki Marapas | Published 2014-11-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/adam-mars
References: [beautifuldecay](http://beautifuldecay.com/2014/11/13/adam-mars-creates-caps-slogans-lost-mtv-generation/) & [adammars.net](http://adammars.net/)

Adam Mars waxes poetic to the "lost [MTV](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine) generation" in his series, the aptly-titled 'Once Upon a Time, We Weren't Stalkers.' The exhibition features ironic slogans spray-painted across vibrant backgrounds.

The installation acts as a social commentary for the digital age. It speaks to the ways in which technology and [social media have actually inhibited](https://www.trendhunter.com/trends/digital-dependency) and infringed upon our real-life communication and ability to connect.

At first, the phrases might seem comical -- "Gluten-free Cunnilingus," "[Carpal Tinder Syndrome](https://www.trendhunter.com/trends/offline-dating-experiences)" and "The Last Online Lovers" -- but on closer inspection, they are kind of sad. Tragic, really. Underneath Mars' sardonic wit lies a deep longing for human connection, one that is not being met, despite our hyper-connected world.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 39% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Social Commentary Art:** Exploring the impact of technology and social media on human connection through ironic slogans and vibrant backgrounds.
- **Ironic Messaging:** Using comical phrases on closer inspection to highlight the inherent sadness and lack of human connection in the digital age.
- **Art as Reflection:** Using art installations to express a longing for genuine human connection in a hyper-connected world.

### Industries Being Reshaped

- **Art and Design:** Artists can leverage social commentary art to disrupt traditional perspectives and challenge societal norms.
- **Advertising and Marketing:** Brands can incorporate ironic messaging techniques to grab audience attention and provoke thought about the impact of technology on human connection.
- **Technology and Social Media:** Technology companies can use art as a reflection to inspire innovative solutions that enhance genuine human connection in their digital platforms.

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