# Affordable Rock Star Menswear Adam Levine's K-Mart Line is Certified Platinum By Vasiliki Marapas | Published 2013-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adam-levin-k-mart-line References: [refinery29](http://www.refinery29.com/2013/11/56538/adam-levine-kmart-line?utm_source=feed&utm_medium=rss) & [kmart](http://www.kmart.com/shc/s/dap_10151_10104_DAP_AdamLevine?redirectType=BRAT_RULE&prop17=adam) Adam Levine's K-Mart Line has proven to be hugely successful with the CEO of Sears Holdings Corp. (K-Mart's parent company) declaring, "I think Adam has the ability to be Kmart’s Calvin Klein business." Adam Levine is best known for being Maroon 5's lead vocalist, a judge on [NBC's](https://www.trendhunter.com/trends/summers-greatest-hits) singing competition The Voice and a notorious ladies man (and heart breaker). Now, Levine can add designer to his already impressive resume. His debut line is cool-without-trying mixture of custom t-shirts, fleece-lined knit blazers, cardigan-sweater hybrids and plenty of flannel. If you've ever wondered how to emulate the singers effortlessly cool vibe, simply mosey on down to K-Mart and invest in a few shawl cardigans and denim button-downs. Since there is such high demand for the line, it will be expanding in the coming seasons to include a women's line (among other things.) Considering Adam's penchant for [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) models, I wonder how his line will fare amongst the ladies. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Affordable Menswear:** Opportunity for brands to create affordable, stylish clothing options for men. - **Celebrity Collaborations:** Potential for celebrities to partner with fashion brands to create their own clothing lines. - **Expanding Product Lines:** Chance for brands to expand their offerings and cater to a wider customer base. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion retailers to capitalize on the demand for affordable and stylish menswear. - **Celebrity Endorsements:** Industry that can benefit from collaborating with celebrities to create unique clothing lines. - **E-commerce:** Opportunity for online retailers to expand their product range and cater to a broader audience. ## Related on Trend Hunter - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Celebrity-Backed Outdoor Apparel](https://www.trendhunter.com/trends/martha-stewart-2.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Singer Home Design Collections](https://www.trendhunter.com/trends/62piece-home-collection.md) - [Haute Home Shopping Fashions](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md)