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# Eccentric Outer Jockstraps
Adam Lambert's Studded Codpiece is a Ballsy Statement

By Luisa Amanda Gomes | Published 2010-03-08 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/adam-lambert-studded-codpiece
References: [socialitelife.celebuzz](http://socialitelife.celebuzz.com/archive/2010/03/07/adam_lambert_knows_how_to_rock_the_studded_codpiece.php)

Adam Lambert’s studded codpiece is a medieval look combined with the singer’s eccentric flare for fashion. The spiky codpiece certainly draws the eyes down under, as the American Idol singer got cupped in this device for a performance in Sydney, Australia.

Adam Lambert certainly rocks out with his jockstrap, literally. Not that this style icon needs any encouragement, but looking through this gallery I can only say: rock on, Adam Lambert, rock on!

**Implications** - Consumers are looking for ways to stand out. Fashionable pieces that feature a bold aesthetic are appealing to those who want to make a statement. Companies could focus on this in order to attract more shoppers.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 98% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Aesthetic Fashion:** Companies can capitalize on the trend of fashionable pieces with a bold aesthetic to attract more shoppers.
- **Individuality in Style:** Consumers' desire to stand out presents an opportunity for companies to create unique fashion items that cater to individuality.
- **Eccentric Fashion Statements:** The demand for eccentric fashion statements allows companies to explore innovative and eye-catching designs.

### Sectors Adopting This

- **Fashion Retail:** The fashion retail industry can embrace the bold aesthetic trend to attract more shoppers and increase sales.
- **Design and Manufacturing:** The design and manufacturing industry can seize the opportunity to create individualized fashion items that cater to consumers' desire for unique style.
- **Performance Costume Design:** The performance costume design industry can explore eccentric fashion statements to create bold and attention-grabbing outfits.

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