# Extreme Fashion Marketing Claremont by Adam Kimmel Via High-Speed Skateboard By Sandra Winn | Published 2008-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adam-kimmel-presents-claremont References: [hintmag](http://www.hintmag.com/blog/2008/09/up-to-speed.html) & [adamkimmel](http://www.adamkimmel.com/press) Extreme skateboarding meets fashion in, Adam Kimmel Presents: Claremont. Kimmel is a clothing designer whose designer fashions have appeared in such magazines as [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms), GQ Style, Vanity Fair, Dazed & Confused, and numerous others. In Adam Kimmel Presents: Claremont, Noah Sakamoto and Patrick Rizzo are wearing suits from Kimmel’s 2009 Spring Collection while they zoom down a road on the West Coast in Claremont. They rocket down the pavement at high speeds with hills and curves, and meet a few cars along the way. All of the action was caught on a camcorder that was exchanged by Rizzo and Sakamoto throughout their gutsy skateboarding adventure. I’m not sure which of the guys exclaimed, “Oh my God!” when they had a close call with a vehicle, but I know who was freaking out while saying, “Holy Shitzu!” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 10% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Extreme Skateboarding Fashion:** The fusion of extreme skateboarding and high fashion presents opportunities for disruptive innovation in the fashion industry by pushing the boundaries of traditional clothing design and marketing. - **Adventurous Brand Collaborations:** Collaborations between clothing designers and extreme sports athletes offer a chance for disruptive innovation by creating unique and captivating marketing campaigns that appeal to a wider audience. - **Extreme Sports Videography:** The rise of extreme sports videography opens up disruptive innovation opportunities by capturing thrilling and daring experiences to promote fashion and other industries. ### Where This Applies - **Fashion:** The fashion industry can embrace disruptive innovation by exploring unconventional collaborations and incorporating extreme sports elements into their designs and marketing strategies. - **Sports and Athletics:** The sports and athletics industry can leverage disruptive innovation by partnering with fashion brands to create unique and stylish gear that caters to extreme sports enthusiasts. - **Digital Media and Content Creation:** The digital media and content creation industry can seize disruptive innovation opportunities by producing and promoting compelling videos that capture the intersection of extreme sports and fashion. ## Related on Trend Hunter - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md)