# Monster-Infused Fashion Sketches The Adam Gefen Monster Shells Collection is Adorable By Erin Fox | Published 2012-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adam-gefen References: [trendland](http://trendland.com/adam-gefens-monster-shells-collection/) & [adamgefen](http://www.adamgefen.com/) In one of the most creative job markets in the world, it is imperative for designers to introduce the world to new and exciting artwork, like the Adam Gefen [Monster Shells](https://www.trendhunter.com/trends/keds-x-monster-high) collection. An adorable way to showcase updated fashions, Adam Gefen created this illustrated collection based on the idea of recreating oneself via clothing. The self expressionism of the Monster Shells drawings shows Adam Gefen's urbanized ideology on clothing. From baggy clothing to ties with running shoes, the New York-inspired [urban street style scene](https://www.trendhunter.com/trends/geeks-rule-hellsing) is alluded to in these illustrations. The mixture of moster drawings with cute fashion illustrations mixes the line between clothing and fiction. The playful lines make this a cute way to express fashion. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fashion Illustration Fusion:** Fashion designers can incorporate cartoon characters and illustrations in their designs and window displays to generate an emotional connection with consumers. - **Urban Fashion Evolution:** The incorporation of urban street style into clothing collections presents a new market opportunity for fashionable casual wear. - **Self-expression Driven Apparel:** Clothing manufacturers can leverage self-expressionism to create unique fashion pieces that enable consumers to express their individuality. ### Who This Affects Most - **Fashion and Apparel:** Clothing brands can incorporate playful illustrations and urban street styles into their designs to create an emotional connection with consumers. - **Entertainment:** The integration of fictional characters and urban street culture in clothing collections can create cross-promotion opportunities with movies, TV shows, and video games. - **Art and Creative Industries:** By leveraging creative illustrations and self-expressionism, brands can appeal to consumers that value art, creativity, and uniqueness. ## Related on Trend Hunter - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)