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# Comedian-Branded Tech Ads
Best Buy and Adam Devine Are Showing Consumers 'How to College'

By Erica Francis | Published 2016-07-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/adam-devine
References: [bestbuy](http://www.bestbuy.com)

'How to College with Adam Devine' is [Best Buy's](https://www.trendhunter.com/trends/tech-shops) newest [back-to-school campaign](https://www.trendhunter.com/trends/uo-haul). The 'Modern Family' comedian is featured in an array of online videos alongside digital and social media ads. According to the company, #HowToCollege is aimed at teaching students how to "tech impress."

The videos are reminiscent of [comedic and college-based American movies](https://www.trendhunter.com/trends/life-in-stitches). Adam Devine uses a hands-on method to teach Freshmen how to handle things like annoying roommates, 8 AM classes, and professors. He even hilariously advises college students to use auto tune while giving presentations. There's even a downloadable emoji app called 'Adamojis' to help students on their #HowToCollege journeys.

This new Best Buy campaign has the potential to go viral with Adam's character leaving a lasting memory with consumers.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 5% | Activity: 35% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Comedian-branded Tech Ads:** Using humor and relatability to sell tech products to a younger demographic.
- **Back-to-school Campaigns:** Unique approaches to advertising during the back-to-school season to resonate with students.
- **Digital and Social Media Ads:** An integrated marketing campaign spanning multiple digital platforms to reach a wider audience.

### Industries Being Reshaped

- **Retail:** Retailers, especially electronics retailers, can adopt humorous and relatable campaigns to sell their products.
- **Education:** Education institutions can explore opportunities to partner with companies to target students through tech-based campaigns.
- **Entertainment:** Comedians and other entertainers can partner with brands to create humorous marketing campaigns and expand their audiences.

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