# Projected Fine Art Photography 'Adam' by Norm Yip Gives a Sinister Twist to Classic Art By Marissa Brassfield | Published 2010-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/adam-by-norm-yip References: [behance.net](http://www.behance.net/gallery/Adam/574513) & [normyip](http://www.normyip.com/) 'Adam' by Norm Yip is a photo shoot that will leave you spellbound. Yip has projected images of [classic fine art](https://www.trendhunter.com/trends/otw-by-vans-line) onto a model; the finished product is equal parts sinister and arresting. In the final shots of 'Adam' by Norm Yip, the model has been painted with tribal tattoos and the phrase 'Born to Live.' The stark contrast between these [black-and-white photos](https://www.trendhunter.com/trends/glass-portraits) and the vibrant projected images that precede makes for a killer one-two punch. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Projecting Art:** Using projection technology to bring art to life on various mediums opens up new possibilities for immersive and dynamic art experiences. - **Fine Art Photography:** Exploring the convergence of fine art and photography creates opportunities to push the boundaries of storytelling and visual expression. - **Sinister Aesthetics:** Embracing the juxtaposition of dark and arresting visuals in art provides a disruptive avenue for challenging traditional perceptions and invoking strong emotions. ### Industries Being Reshaped - **Art and Technology:** The intersection of art and technology offers disruptive innovation opportunities for creating interactive art installations and immersive experiences. - **Fashion and Photography:** Collaborations between fashion and photography industries can unlock disruptive innovation by merging traditional aesthetics with unconventional visual storytelling. - **Visual Arts Education:** Integrating fine art photography techniques and projection mapping into visual arts education can foster creativity and exploration of alternative artistic expressions. ## Related on Trend Hunter - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Archival Pigment Art Print](https://www.trendhunter.com/trends/parallax.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Human Duality-Themed Abstract Art](https://www.trendhunter.com/trends/passive-aggression.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md)