# Intoxicated Dating Ads Tinder's First Ad Video Celebrates Bud Light as the Life of the Party By Vasiliki Marapas | Published 2015-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-video References: [mashable](http://mashable.com/2015/04/03/tinder-bud-light/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=feedly) & [gotinder](http://www.gotinder.com/) Popular hook-up app [Tinder](https://www.trendhunter.com/trends/crush-feelings) has launched its first ad video in partnership with [Bud Light](https://www.trendhunter.com/trends/bud-light-x-traeger-grills), a union that can only be described as a "match made in heaven." Tinder users will see the ad after they swipe through their first few matches. It features the Spring Break spirit of young people drinking and having a good time, all the while mimicking the style of [Tinder's most revolutionary feature: the swipe](https://www.trendhunter.com/trends/tinder-5). Tinder's head of global brand solutions, Alexis Ginas, says of the partnership: "We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Branded Content:** Opportunity for brands to create engaging and immersive ad content within popular apps like Tinder. - **Native Advertising:** Integration of sponsored content in a way that feels organic and genuine, enhancing user experience on platforms like Tinder. - **Partnerships and Collaborations:** Opportunity for brands to form strategic alliances with popular apps or platforms to reach a wider audience and create unique experiences. ### Who This Affects Most - **Alcohol and Beverages:** Disruptive innovation opportunity for alcohol brands to create engaging marketing campaigns within popular apps like Tinder. - **Mobile App Advertising:** Opportunity for companies that specialize in placing branded content in mobile apps to further enhance user experience and drive brand awareness. - **Marketing and Advertising Agencies:** Opportunity for agencies to help brands establish strategic partnerships and create innovative ad content that resonates with target audiences. ## Related on Trend Hunter - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Music-Driven Dating App Features](https://www.trendhunter.com/trends/tinder-music-mode.md)