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# Social Media Revenue Sharing
The Byte Platform Will Share Ad Revenue with Content Creators

By Daniel Johnson | Published 2020-02-03 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/ad-revenue
References: [engadget](https://www.engadget.com/2020/01/31/byte-partner-program-details/) & [community.byte.co](https://community.byte.co/t/initial-details-on-bytes-partner-program/47840)

Byte will attempt to entice large creators to its platform by sharing ad revenue with content creators on the platform. The information was released through the [Byte Partner Program](https://www.trendhunter.com/trends/technical-creator), which outlines payment details for creators who could bring in a large number of viewers.

The Partner Program dictates that creators will be paid every 120 days in four 30 day payments. A creator's payment will be dependant on how many viewers they have during each time period. Creators will also have the ability to move up a ‘Viewership Bracket’ in order to be able to access a larger percentage of the ad revenue.

Allowing creators to access ad revenue could entice [large scale content creators](https://www.trendhunter.com/trends/snapchat-10) to move to the Byte platform.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 65% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Content Creator Revenue Sharing:** Byte's revenue sharing model with content creators on its platform offers a disruptive innovation opportunity for social media platforms to attract large-scale creators.
- **Payment Flexibility for Creators:** The Byte Partner Program's flexible payment schedule for creators, with payments every 30 days, presents a disruptive innovation opportunity for platforms to incentivize content creation.
- **Viewership Brackets for Ad Revenue:** The introduction of 'Viewership Brackets' on the Byte platform, allowing creators to access a larger percentage of ad revenue as they gain more viewers, presents a disruptive innovation opportunity for viewership-based monetization on social media.

### Who This Affects Most

- **Social Media Platforms:** The concept of revenue sharing with content creators could disrupt the social media industry by attracting more popular creators to platforms like Byte.
- **Digital Advertising:** The introduction of revenue sharing through the Byte platform creates a disruptive innovation opportunity for digital advertising by directly involving content creators in the ad revenue process.
- **Content Creation:** The Byte Partner Program's revenue sharing model offers a disruptive innovation opportunity for the content creation industry, by providing an additional potential revenue stream for creators.

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