# Social Media Consumer Protections Facebook Has Started Implementing an Ad-Reporting Tool in the UK By Daniel Johnson | Published 2019-07-25 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/ad-reporting-tool References: [engadget](https://www.engadget.com/2019/07/16/facebook-introduces-a-scam-ad-reporting-tool-in-the-uk/) & [newsroom.fb](https://newsroom.fb.com/company-info/) [Facebook](https://www.trendhunter.com/trends/facebook1) has begun to roll out a new ad-reporting tool for Users in the UK. The tool allows users to report ads they believe to be scams. Flagged ads will be subsequently reviewed by Facebook's anti-scam department to evaluate the ad. Facebook has also allocated £3 million to deal with scams on the site, the resources will go to Citizens ADvbvice which is a financial charity. The ad-reporting tool comes as a result of an incident that was brought to the company's attention regarding [false cryptocurrency](https://www.trendhunter.com/trends/ai-investment-fraud). Since then, Facebook has indicated it will increase efforts to combat scams on its site. UK users of Facebook will be able to report an add, using the "Misleading or scam ad," button. Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Increased Ad-reporting:** Implementing ad-reporting tools allows users to flag and report potential scams, leading to increased consumer protection on social media platforms. - **Combatting Online Scams:** Facebook's allocation of resources to tackle scams showcases the growing importance of addressing online fraud and protecting users from deceptive advertisements. - **Collaboration with Charities:** Partnering with financial charities like Citizens Advice demonstrates the potential for social media platforms to work with organizations for the benefit of their users' safety and security. ### Where This Applies - **Social Media:** The integration of ad-reporting tools presents an innovative opportunity for social media platforms to enhance their users' trust and confidence in online advertising. - **Cybersecurity:** The fight against online scams and deceptive ads calls for advancements in cybersecurity measures to proactively protect users and prevent fraudulent activities. - **Financial Services:** The collaboration between Facebook and Citizens Advice highlights the potential for financial institutions to engage with social media platforms in combating financial scams and promoting financial literacy. ## Related on Trend Hunter - [Anti-Scam Dating Tips](https://www.trendhunter.com/trends/match-group.md) - [Anti-AI-Generate Dating Profiles](https://www.trendhunter.com/trends/aigenerate-dating-profiles.md) - [Lead Protection Tools](https://www.trendhunter.com/trends/lead-protection.md) - [Social Media Parental Tools](https://www.trendhunter.com/trends/family-center.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Fraud Intelligence Tools](https://www.trendhunter.com/trends/scam-ai.md) - [Scam Awareness Advent Calendars](https://www.trendhunter.com/trends/scamvent-calendar.md) - [Scam-Thwarting OS Features](https://www.trendhunter.com/trends/scam-protection.md)