# Cardboard Beggar Ads The Ad Print Festival Campaign Shows How Versatile the Medium Is By Meghan Young | Published 2012-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-print-festival-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/09/ad-print-festival-will-work-in-a-coffee-shop-will-work-for-food/) & [boldogilvy.gr](http://www.boldogilvy.gr) The Ad Print Festival campaign may seem like it is begging for attention (pun intended, of course), but really, it simply shows how versatile the medium of print really is. Not only will it work for just about any industry, it will work for any product as well. Turning the beggar mentality on its head, the Ad Print Festival campaign shows that there really is no need to beg when it comes to [print ads](https://www.trendhunter.com/trends/beige-billboards). Conceived and executed by Bold Ogilvy, an [ad agency](https://www.trendhunter.com/trends/kiehls-response) based in Athens, Greece, the Ad Print Festival campaign was both art directed and creative directed by George Adamantides with supervision by Yannis Sideris. The [ripped up cardboard](https://www.trendhunter.com/trends/mwcurated) was captured against a white surface by photographer Vassilios Michail. Copy was written by Peny Pagoni. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Cardboard Advertising:** The use of cardboard in advertising presents an opportunity for disruptive innovation by potentially creating a new eco-friendly and cost-effective medium for print ads. - **Reverse Advertising:** The Ad Print Festival campaign's approach to turning the beggar mentality on its head presents an opportunity for disruptive innovation by creating a new wave of unconventional advertising techniques. - **Versatile Print Advertising:** The Ad Print Festival campaign showcases the versatility of print advertising and presents an opportunity for disruptive innovation by encouraging companies to think outside the box with their ad campaigns. ### Who This Affects Most - **Advertising:** The Ad Print Festival campaign presents an opportunity for disruptive innovation in the advertising industry by potentially creating new and creative advertising techniques. - **Packaging:** The use of cardboard in advertising presents an opportunity for disruptive innovation in the packaging industry by potentially creating a new eco-friendly and cost-effective material for product packaging. - **Print Media:** The Ad Print Festival campaign's use of cardboard presents an opportunity for disruptive innovation in the print media industry by potentially introducing a new sustainable and budget-friendly medium for print ads. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)