# Novel Toasted Ads Pat the Baker Sells Bread & Toasts Literature's Finest Writers By Shelby Lee Walsh | Published 2009-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-pat-the-baker-bread References: [adsoftheworld](http://adsoftheworld.com/media/print/pat_the_baker_beckett) The [Irish](https://www.trendhunter.com/trends/guinness-unveiled) legends Yeats, Beckett and Wilde are regarded with the utmost respect in the English literature community and now their faces have been made into [edible art](https://www.trendhunter.com/trends/team-sprinkles) for the newest Pat the Baker ad series. The [bread-making company](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) states that the classic writers are “The toast of Ireland” making a clear connection with Ireland's proud past and their brand while being artistically innovative. This inspiring campaign was thought up by the great minds at Bloom in Dublin, Ireland. I’ll toast to these ads for sure! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Edible Art Advertising:** Creating ads that feature edible art can be a disruptive innovation opportunity in the advertising industry. - **Cultural Branding:** Making connections with a country's cultural icons can be a disruptive innovation opportunity in the branding industry. - **Literature-inspired Marketing:** Using renowned literary figures in marketing campaigns can be a disruptive innovation opportunity in the marketing industry. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore the potential of edible art in their campaigns. - **Branding:** The branding industry can leverage cultural figures to create meaningful connections with consumers. - **Marketing:** The marketing industry can tap into famous literary figures for creative and engaging campaigns. ## Related on Trend Hunter - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Branded Bread-Inspired Luggage](https://www.trendhunter.com/trends/warburtons-baked-baggage.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Golden Croissant Prize Hunts](https://www.trendhunter.com/trends/golden-croissant.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md) - [Luxury Retailer Biscuits](https://www.trendhunter.com/trends/biscuiteers-and-brown-thomas.md) - [Artisan-Inspired Bread Ranges](https://www.trendhunter.com/trends/hovis-bakers-since-1886-rustic-bloomers.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md)