# UAE-Focused Esports Deals AD Gaming and SAWA Group Will Develop Abu Dhabi's Esports Ecosystem By Kanesa D | Published 2023-02-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ad-gaming References: [esportsinsider](https://esportsinsider.com/2023/02/ad-gaming-sawa-group-partnership) & [adgaming.ae](https://www.adgaming.ae/en/home)  AD Gaming and game publisher SAWA Group have launched a partnership to develop Abu Dhabi’s esports and gaming environment. The growth of Chinese esports and gaming firms in the Emirate is one of the many initiatives that the two organizations will work together on. As part of the agreement, SAWA Group will relocate to Abu Dhabi to bring its experience to the area and foster regional prosperity. AD Gaming hopes to create an [esports and gaming ecosystem](https://www.trendhunter.com/trends/gentle-mates) in Abu Dhabi and host numerous other esports events. In addition to its gaming projects and establishing TV channel ties with the Saudi media powerhouse MBC Group, SAWA Group has also launched its strategy game [Infinity Kingdom](https://www.trendhunter.com/trends/infinity-esports) in Arabic. “Demand for high-quality gaming content across the Arabic-speaking world has never been higher. The opportunity to tap into this market from Abu Dhabi is substantial, and SAWA’s expertise in the localization of gaming esports content addresses this head-on,” said Sultan Al Riyami, Head of Gaming and [Esports](https://www.trendhunter.com/trends/bayes-esports-2) at AD Gaming. Image Credit: AD Gaming ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 33% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Esports Ecosystem Development:** AD Gaming and SAWA Group are collaborating to develop Abu Dhabi's esports and gaming environment, creating opportunities for disruptive innovation in the gaming industry. - **Localization of Gaming Esports Content:** SAWA Group's expertise in the localization of gaming esports content addresses the demand for high-quality gaming content across the Arabic-speaking world, providing opportunities for innovation in gaming content creation. - **Expansion of Chinese Esports and Gaming Firms in the UAE:** As part of their partnership, AD Gaming and SAWA Group will work together on initiatives to expand the growth of Chinese esports and gaming firms in the UAE, presenting opportunities for disruption and innovation in the gaming industry. ### Industries Being Reshaped - **Gaming:** AD Gaming and SAWA Group's collaboration in developing Abu Dhabi's esports and gaming environment presents opportunities for disruptive innovation in the gaming industry. - **Esports:** AD Gaming and SAWA Group's partnership in developing Abu Dhabi's esports ecosystem provides opportunities for innovation in the esports industry. - **Media:** SAWA Group's establishment of TV channel ties with Saudi media powerhouse MBC Group presents opportunities for disruptive innovation in the media industry. ## Related on Trend Hunter - [Regional Esports Headquarters](https://www.trendhunter.com/trends/esportsxo.md) - [Dubai-Based Esports Centers](https://www.trendhunter.com/trends/dmcc.md) - [Saudi Arabian Esports Lounges](https://www.trendhunter.com/trends/true-gamers.md) - [MENA-Focused Esports Events](https://www.trendhunter.com/trends/emg-league.md) - [Saudi Arabian Esports Deals](https://www.trendhunter.com/trends/newcastle-united.md) - [MENA-Based Esports Events](https://www.trendhunter.com/trends/saudi-arabia-1.md) - [Esports Real Estate Deals](https://www.trendhunter.com/trends/nigma-galaxy.md) - [Esports Expansion Deals](https://www.trendhunter.com/trends/esports-insider.md) - [Saudi Arabian Monitor Sponsorships](https://www.trendhunter.com/trends/saudi-esports-federation.md)