# Hellish Love Match Ads Satan and 2020 find a love connection in this ad from match.com By Ell Smith | Published 2020-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-from-matchcom References: [variety](https://variety.com/2020/music/news/taylor-swift-rerecording-love-story-ryan-reynolds-match-com-ad-1234844130/) & [twitter](https://twitter.com/VancityReynolds/status/1334134478042587137?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1334144808693223425%7Ctwgr%5E%7Ctwcon%5Es3_&ref_url=https%3A%2F%2Fwww.altpress.com%2Fnews%2Ftaylor-swift-love-story-ryan-reynolds-satan-advertisement%2F) Most are familiar with the phrase "a match made in heaven" but the latest ad from Match.com re-images that phrase by offering a glimpse into what a "match from hell" might look like. Building on that saying, the ad makes the argument that a match from hell is still a match. The ad follows Satan on his love journey as he matches on a dating app with someone on a dating app who quickly reveals she goes by the name '2020' -- naturally, the pair hit it off. Set to a re-recording of Taylor Swift's 'Love Story' the humorous and highly relatable ad entertains while reminding the viewer that that everyone has a perfect match out there. Image Credit: Twitter ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Humorous Advertisements:** Opportunity to create funny and relatable ads that entertain while promoting products or services. - **Non-traditional Juxtaposition:** Opportunity to pair unlikely elements together to create unexpected and attention-grabbing content. - **Creative Brand Storytelling:** Opportunity to tell brand stories through unique and captivating narratives that resonate with the audience. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to develop innovative ad campaigns that stand out and capture viewers' attention. - **Entertainment:** Opportunity to create humorous and entertaining content that engages and resonates with audiences. - **Music:** Opportunity for musicians and music producers to create re-recordings or remixes for brand campaigns, enhancing the brand storytelling. ## Related on Trend Hunter - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [AI Matchmakers](https://www.trendhunter.com/trends/ai-matchmaker.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Humorous Love Predictors](https://www.trendhunter.com/trends/lovescope-2025.md) - [AI-Powered Dating Simulators](https://www.trendhunter.com/trends/the-game-game.md)