# Ad Catapults Song to Stardom Geico's Caveman Commercial By Alex Covert | Published 2007-08-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ad-catapults-song-to-stardom-geicos-caveman-commercial References: [trendhunter](http://www.trendhunter.com/alexcove) & [royksopp](http://www.royksopp.com/biography/index.html) A song called "Remind Me" by Royksopphe is featured in the Geico commercial where a disgusted caveman is traveling in an airport. We're well aware of the cult-like status the cavemen have achieved, but a recent search of mine to discover the song's title revealed a bombardment of search results (82,700 on Yahoo and 97,600 Google). A link led to the official video on Youtube (viewed 1,053,589 times) which coincidentally rocks! Photo borrowed from [Duncan's TV Ad Land](http://www.duncans.tv/2006/geico-cavemen). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Caveman Commercials:** Exploring the trend of using cavemen characters in commercials and how it can create viral song sensations. - **Viral Song Discoveries:** Examining the trend of songs gaining popularity through commercials and the impact it has on their exposure. - **Online Video Engagement:** Analyzing the trend of viewers engaging with official videos on platforms like YouTube and its effect on music promotion. ### Sectors Adopting This - **Advertising:** Exploring disruptive innovation opportunities in using unconventional characters, like cavemen, to create memorable commercials. - **Music Streaming:** Identifying disruptive innovation opportunities in leveraging commercial placements to increase visibility and discovery of new songs. - **Digital Marketing:** Analyzing the impact of viral commercials and online video engagement on brand promotion and advertising strategies. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Neighborly Real Estate Ads](https://www.trendhunter.com/trends/wont-you-be-my-neighbor.md)