# Gigantic Spilled Coffees Bounty Cleans Up Big Street Messes in NYC and L.A. By Tisah Tucknott | Published 2009-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-campaign-bounty-paper-towel References: [toxel](http://www.toxel.com/inspiration/2009/07/21/bounty-paper-towels-ad-campaign/) & [quickerpickerupper](http://www.quickerpickerupper.com/en_US/index.shtml) Bountry, the paper towel company, has stunned big city dwellers by making gigantic messes in the middle of busy streets. New Yorkers were shocked to see an [enormous coffee cup](https://www.trendhunter.com/trends/starbucks-new-ads) knocked over on 7th Avenue, with steam and the aroma of freshly brewed coffee spilling everywhere. Similarly, people in Los Angeles were greeted by the same surprise, as a [melting 550 lb ice cream](https://www.trendhunter.com/trends/devoured-campaign) was dumped in the Third Street Promenade. The tag line for both messes said, “Bounty - Makes small work of BIG spills.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Street Advertising:** Creating large-scale interactive advertisements in public spaces to grab attention and engage with consumers. - **Sensory Marketing Experiences:** Using sights, smells, and other sensory elements in advertising to create immersive brand experiences. - **Unconventional Guerrilla Marketing:** Utilizing unexpected and unconventional marketing tactics to surprise and captivate audiences. ### Sectors Adopting This - **Advertising:** Opportunities for advertising agencies to push the boundaries of traditional advertising and create memorable experiences for consumers. - **Hospitality:** The hospitality industry could leverage sensory marketing techniques to enhance guest experiences and create a strong brand connection. - **Consumer Goods:** Companies in the consumer goods industry can explore guerrilla marketing strategies to disrupt traditional advertising and generate buzz around their products. ## Related on Trend Hunter - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md)