# Heightvertising Airtel Uses Soaring Heights to Drive Up Their Mobile Sales By Shelby Lee Walsh | Published 2009-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ad-airtel-mobile-sales References: [adsoftheworld](http://adsoftheworld.com/media/print/airtel_engineer) & [airtel.in](http://www.airtel.in/) Check out these incredible examples of heightvertising! An India-based company that provides [mobile services](https://www.trendhunter.com/trends/cellphone-bill) called Airtel uses these ads to promote one of their many unique features that allows you to keep your contacts regardless of what happens to your phone. The slogan on the [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) is, “Don’t lose your contacts when you drop your phone,” and the soaring heights that these photos are dropped from really drive this message home. Have a look at the gallery to see three of these lofty ads for Airtel in collaboration with [advertising agency](https://www.trendhunter.com/trends/highprofile-marketing-event) Rediffusion Y&R. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Heightvertising:** Using height as an unconventional advertising medium to deliver a powerful message. - **Unique Mobile Features:** Highlighting innovative features that differentiate mobile service providers and enhance customer experience. - **Creative Print Advertising:** Exploring creative and attention-grabbing techniques in print advertising to capture audience attention. ### Where This Applies - **Mobile Services:** Leveraging heightvertising to promote unique features and drive mobile sales. - **Advertising:** Embracing creative approaches like heightvertising to create impactful brand messages. - **Telecommunications:** Incorporating innovative advertising strategies to effectively communicate unique mobile offerings. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)