# Festive Model Airbrush Videos This Ad Agency Puts a Christmas Spin in a Parody of Their Own Video By Tiffany | Published 2013-12-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ad-agency References: [designtaxi](http://designtaxi.com/news/362756/The-Viral-Video-Of-An-Overly-Photoshopped-Model-Gets-A-Festive-Makeover/) & [adweek](http://www.adweek.com/adfreak/model-famous-photoshop-video-gets-more-drastic-makeover-holidays-154544) Previously, global creative ad agency Victors & Spoils created a disturbing short clip on the incredibly obscene amount of Photoshop and airbrushing that are used on models in magazines, editorials and photo shoots. Now, just in time for the [Christmas holidays](https://www.trendhunter.com/trends/cocacolas-christmas-kindness), the creative ad agency has created a [parody of their previous video](https://www.trendhunter.com/trends/axe-campaign) where, instead of seeing the transformation of a woman turned into a model through digital airbrushing, they give the model a [festive makeover](https://www.trendhunter.com/trends/cushelle). The video starts off with an introduction, “Ad agencies go to disturbing lengths to create the perfect image. Guess we’re no different.” The result is a model who is transformed into an obese Santa Claus, with rolls of fat hanging onto his sides, wearing nothing but his red underwear. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 25% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Digital Airbrushing Parodies:** Opportunity to create humorous versions of serious PSAs. - **Festive Makeovers:** Opportunity for holiday-themed rebranding and merchandise. - **Body Positivity Parodies:** Opportunity to promote body positivity through humor and satire. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to create body-positive campaigns. - **Advertising:** Opportunity for agencies to use humor and parody in PSAs and campaigns. - **Entertainment:** Opportunity for comedians and content creators to produce body-positive comedy. ## Related on Trend Hunter - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Actress-Approved Christmas Ads](https://www.trendhunter.com/trends/actressapproved-christmas-ads-adjoa-andoh-plays-mrs-claus-in-boots-ad-the-c.md) - [Faux Santa Ad Spots](https://www.trendhunter.com/trends/mint-mobile.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)