# Mock Ad Advertising W Magazine Juxtaposes High Fashion and Homelessness By Shelby Lee Walsh | Published 2009-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ad-ad-busters-fashion-homeless References: [adbusters.org](https://www.adbusters.org/blogs/new-aesthetic/fashionistas.html) & [lookbooks](http://lookbooks.com/posts/view/luxury-homeless-sasha-pivovarova-for-w-magazine-september-2009) Juxtaposing high-price fashion and homelessness, W Magazine opts for an [editorial spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) that has models dressed to the nines in [luxury-branded shopping bags](https://www.trendhunter.com/trends/march-packable-tote-bag) amidst dingy alleyways and garbage cans. AdBusters claims that “destitution has never looked so glamorous” in these ads and is one of the problems with advertising today. According to AdBusters, these images create a sort of “culture jam –- an effort to subvert the advertising -– than advertising itself.” **Implications** - What I particularly like about the W Magazine ad is that it brings together two things that are normally very far apart from each other. The rough-around-the-edges homeless aesthetic may get big after more people see this collection; you can remain ahead of the curb by checking out these pics. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Homelessness Fashion Trend:** Luxury fashion brands can explore creating collections inspired by homeless aesthetics. - **Subversive Advertising Trend:** More brands can start creating ads that intentionally subvert typical advertising norms to capture attention and make a statement. - **Social Commentary Advertising Trend:** Ads that highlight social issues, such as homelessness, can be a way for brands to make a statement and appeal to socially conscious consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can explore creating collections inspired by homeless aesthetics. - **Advertising Industry:** Brands can start creating more subversive ads that challenge typical advertising norms. - **Social Activism Industry:** Brands that want to make a social statement can use advertising as a platform to raise awareness and inspire social change. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md)