# Car-Customizing Stories The Acura Instagram Account Lets Buyers Personalize Their Own Vehicle By Justin Lam | Published 2018-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/acura-instagram-account References: [adweek](https://www.adweek.com/digital/car-shoppers-can-customize-an-acura-2019-ilx-via-instagram-stories/) & [instagram](https://www.instagram.com/acura/) Plenty of automakers let customers personalize their vehicles online, but the [Acura](https://www.trendhunter.com/trends/adx-suv) [Instagram](https://www.trendhunter.com/trends/instagram-9) account is the first to let buyers customize their cars via Instagram Stories. Teaming up with top Instagram influencers and artists, the Acura Instagram account recently released a unique sticker pack that includes wheels, accessories and A-Spec packaging for the automaker's 2019 ILX sports sedan. Some of the influencers and artists featured in the sticker pack include Pablo Rochat, Sean Charmtz, Lucy Turnbull, and Dieselraptor. According to Acura social media manager Jessica Fini, this initiative on the Acura Instagram account is meant to capture more [Millennial](https://www.trendhunter.com/trends/vibes-sour-blue-raspberry-boost-sour-stars) buyers. This focus eventually lead to the sticker pack and interactive feature, as a means of leveraging social media platforms to form an association with the brand. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Car Customization:** Opportunity for other automakers to explore interactive social media features for buyers to customize their own vehicles. - **Collaboration with Social Media Influencers:** Opportunity for brands to partner with popular influencers on social media platforms to create unique and engaging experiences for customers. - **Targeting Millennial Buyers:** Opportunity for businesses to develop marketing strategies that specifically cater to the preferences and purchasing behaviors of Millennials. ### Sectors Adopting This - **Automotive:** Opportunity for automotive companies to integrate social media platforms into their marketing and sales strategies to engage and attract customers. - **Social Media Marketing:** Opportunity for social media marketing agencies to offer personalized and interactive features to help brands leverage their platforms for customer engagement. - **Branding and Advertising:** Opportunity for branding and advertising agencies to explore innovative ways to connect brands with Millennials through interactive social media experiences. ## Related on Trend Hunter - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Accessible Entry-Level SUVs](https://www.trendhunter.com/trends/acura-adx.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md) - [Expressive App Icons](https://www.trendhunter.com/trends/instagram-teen-icons.md)