# Market-Oriented Non-Profits Acumen Fund Uses Entrepreneurial Strategies to Fight Global Poverty By Tiana Reid | Published 2010-10-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/acumen-fund References: [facebook](http://www.facebook.com/acumenfund) & [acumenfund.org](http://www.acumenfund.org/) Using entrepreneurial strategies, the [international non-profit](https://www.trendhunter.com/trends/international-nonprofit-organization) [Acumen Fund](https://www.trendhunter.com/trends/cocoamitment-campaign) aims to fight global poverty. While Acumen’s concerns are traditional as far as international development goes, including water, housing, health and energy, the way that it goes about it is not the norm. Traditional charities often focus on short-term needs and aid, for instance in times of natural disasters, famines and/or war. This sort of immediate relief creates a dependence and doesn’t allow local communities to play an active role in solving the problem of poverty in the long-term sense. On the other side of the spectrum is a market-based strategy to alleviating poverty, but this has its faults too. Low-income areas are either unattractive to businesses, or completely invisible. So, how does Acumen Fund do it “Dignity, not dependence. Choice, not charity. We combine business an philanthropy to break the cycle of poverty,” says Acumen Fund on their website. Therefore, Acumen Fund takes a bit of both the charity vein and the marketplace vein in order to reinvent the way we look at development. By [supporting entrepreneurs](https://www.trendhunter.com/trends/global-hub) that offer crucial services like water, agricultural inputs, health, energy and housing, the Acumen Fund ensures that those who need these services the most can get them at affordable prices. Acumen Fund’s approach is something called “Patient Capital,” which the non-profit describes as “a third way that seeks to bridge the gap between efficiency and scale of market-based approaches and the social impact of pure philanthropy.” It’s now clear that the market has failed to provide for certain areas of the world. The emergence of this third space allows business models to bring necessary but affordable products and services. Acumen Fund’s “patient capital” investments aren’t focused on high returns, but giving the ability of enterprises to improve the lives of the poor worldwide. A business doesn’t have to solely focus on financial return. What social business shows us is that social returns are increasingly possible—and increasingly necessary—in order to bring about social change on a global level. Acumen Fund invests in businesses to serve low-income people all around the world. **Contact Information:** [Acumen Fund Website](http://www.acumenfund.org/) 76 Ninth Avenue, Suite 315 
New York, NY 10011 USA
 Telephone: +1 (212) 566-8821 
 Fax: +1 (212) 566-8817 ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Market-oriented Non-profits:** Disruptive innovation opportunity: Using entrepreneurial strategies and market-based approaches to fight global poverty. - **Patient Capital:** Disruptive innovation opportunity: Bridging the gap between efficiency and social impact in the development sector. - **Social Business:** Disruptive innovation opportunity: Balancing financial and social returns to drive social change. ### Industries Being Reshaped - **Non-profit Organizations:** Disruptive innovation opportunity: Incorporating entrepreneurial strategies to address traditional concerns of international development. - **Development Sector:** Disruptive innovation opportunity: Reimagining the approach to alleviating poverty through market-oriented solutions. - **Social Impact Investing:** Disruptive innovation opportunity: Investing in businesses that serve low-income communities to improve their lives. ## Related on Trend Hunter - [Philanthropic Investment Initiatives](https://www.trendhunter.com/trends/philanthropy-initiative.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Nonprofit Technology Solutions](https://www.trendhunter.com/trends/benevolent-tech.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Period Poverty Non-Profits](https://www.trendhunter.com/trends/period-1.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Philanthropic Investment Banks](https://www.trendhunter.com/trends/builders-vision.md) - [Empowering Inclusivity-Focused Nonprofits](https://www.trendhunter.com/trends/international-nonprofit-organization.md)