# Social Entrepreneurship Filmmakers Actuality Media Create Philanthropic Videos About Changemakers By Bianca | Published 2012-03-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/actuality-media References: [actualitymedia.org](http://www.actualitymedia.org) Actuality Media is a film production company that uses video technology to showcase the good happening in the world, and the people who are making it happen. They partner with film students who want to travel the world while making a difference by profiling global social entrepreneurs on film during fellowships and semester residency programs. "Actuality Media is a 'for impact' organization – a [philanthropic production company](https://www.trendhunter.com/trends/philanthropy-initiative) that works to recount the stories of heroes doing good," the website explains. "We take crews around the world to produce short documentaries about changemakers; we render our support to filmmakers who want to create social purpose media." They describe changemakers like we would social entrepreneurs -- people who contribute to social change through sustainable and scalable practices. Rather than simply offering aid, they aim to break socially-straining cycles such as poverty and childhood obesity through empowering innovations like microloans and improving school cafeterias. The company was founded by husband and wife Aubrie Campbell Canfield and Robin Christopher Canfield whose intention is to showcase projects with the capacity to make a significant impact in order to raise awareness and prompt action. **Contact Information** Actuality Media [website](http://www.actualitymedia.org/) Actuality Media on [Twitter](https://twitter.com/#!/Actuality_Media) Actuality Media on [Facebook](https://www.facebook.com/pages/Actuality-Media/137455272980400) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Philanthropic Production:** Investing in a philanthropic production company that uses video technology to showcase the good happening in the world, and the people who are making it happen, is a disruptive innovation opportunity. - **Social Purpose Media:** Creating social purpose media through empowering innovations like microloans and improving school cafeterias, and showcasing projects with the capacity to make a significant impact, is a disruptive innovation opportunity. - **Changemakers' Stories:** Producing short documentaries about changemakers who contribute to social change through sustainable and scalable practices that break socially-straining cycles such as poverty and childhood obesity, is a disruptive innovation opportunity. ### Where This Applies - **Film Production:** Partnering with film students who want to travel the world while making a difference by profiling global social entrepreneurs on film during fellowships and semester residency programs, is a disruptive innovation opportunity for film production industry. - **Social Entrepreneurship:** Investing in social entrepreneurs who contribute to social change through sustainable and scalable practices that break socially-straining cycles such as poverty and childhood obesity, is a disruptive innovation opportunity for the social entrepreneurship industry. - **Philanthropy:** Investing in a philanthropic production company that uses video technology to showcase the good happening in the world, and the people who are making it happen, is a disruptive innovation opportunity for the philanthropy industry. ## Related on Trend Hunter - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Unconventional Changemakers Campaigns](https://www.trendhunter.com/trends/daring-moves.md) - [Creator-Focused All-In-One Platforms](https://www.trendhunter.com/trends/allinone-platform.md) - [Personalized Graduation Videos](https://www.trendhunter.com/trends/gradcut.md) - [Filmmaker Collaboration Platforms](https://www.trendhunter.com/trends/cinematch.md) - [Philanthropic Media Initiatives](https://www.trendhunter.com/trends/new-to-the-street.md) - [Impactful Gaming Experiences](https://www.trendhunter.com/trends/humanity-games.md) - [Regional Filmmaker-Supporting Platforms](https://www.trendhunter.com/trends/filmmakers-mart.md) - [On-Demand Content Creation Apps](https://www.trendhunter.com/trends/social-agent.md)