# Hybrid Fitness Watches Withings Launched Activite Pop at CES 2015 as an Affordable Fitness Tracker By Laura McQuarrie | Published 2015-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/activite-pop References: [cnet](http://www.cnet.com/products/withings-activite-pop/) & [theverge](http://www.theverge.com/2015/1/4/7488043/withings-activite-pop-smartwatch-announced-at-ces-2015) With the release of the [Withings](https://www.trendhunter.com/trends/withings-scanwatch-light) Actvité watch came a hefty price tag of $450—but the introduction of the Actvité Pop at CES 2015 brings a much more [affordable fitness tracker](https://www.trendhunter.com/trends/amazfit-bip-6) option to the masses. Offering all of the same features as the device that came before, this fitness tracker rings it at only $150. The Withings Activité Pop looks deceptively traditional in its design, featuring a leather strap and a round watch face with a dial much like a regular timepiece. In addition to being able to tell time, in terms of tech, the watch has Bluetooth connectivity and an internal accelerometer. The watch is capable of syncing with the Withings' Health Mate app to track sleep, steps and your swimming activity without needing to change straps, as with its predecessor, Actvité. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Affordable Fitness Trackers:** The introduction of the Withings Actvité Pop provides a more budget-friendly option for consumers interested in fitness tracking. - **Traditional Design:** The Withings Activité Pop combines a traditional watch design with advanced fitness tracking capabilities. - **Seamless Integration:** The Withings Activité Pop seamlessly syncs with the Health Mate app to provide comprehensive tracking of sleep, steps, and swimming activity. ### Where This Applies - **Fitness Technology:** The affordable fitness tracker market is expanding as consumers look for cost-effective options to track their health and fitness. - **Wearable Technology:** The combination of traditional watch design and advanced tracking capabilities in the Withings Activité Pop showcases the potential of wearable technology. - **Health and Wellness:** The seamless integration between the Withings Activité Pop and the Health Mate app presents opportunities for the health and wellness industry to offer personalized tracking solutions. ## Related on Trend Hunter - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Retro Digital Tracking Watches](https://www.trendhunter.com/trends/wsb1000.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Luxe Health-Tracking Timepieces](https://www.trendhunter.com/trends/withings-scanwatch-nova.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [AMOLED Fitness Watches](https://www.trendhunter.com/trends/playfit.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md)