# Versatile Fitness Trackers The New Activité Steel From Withings Combines Luxury With Low Prices By Alyson Wyers | Published 2015-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/activit-steel References: [theverge](http://www.theverge.com/2015/11/16/9742802/withings-activite-steel-announced) & [media-cdn.withings](http://media-cdn.withings.com/press/press-release/steel/Activite_Steel_PR_US.pdf) With their third fitness tracker, dubbed the Activité Steel, Withings is combining the selling points of both of their previous offerings. The original Swiss-made Activité was higher end, which was certainly reflected in its price point. Next followed the Activité Pop, which was cheaper and considered much more versatile. Now the Activité Steel -- which will retail for $169 USD -- carries over some of the Activité's more luxe features but also represents a [more accessible model](https://www.trendhunter.com/trends/amazfit-bip-6) for consumers and health fanatics. Available in black (and only from the Withings website), the [health-tracking device](https://www.trendhunter.com/trends/oura-ring-41) has a steel case and a silicone band. It monitors factors including sleep, steps and swimming laps. The watch function also makes it great for people who are just getting into the concept of [activity tracking](https://www.trendhunter.com/trends/fitvii-health-watch). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Luxe:** The Activité Steel combines luxury features with a lower price point, providing a disruptive innovation opportunity for companies to create high-end products at more accessible prices. - **Versatile Health Tracking:** The Activité Steel offers a range of health-tracking features including sleep monitoring, step tracking, and swimming lap monitoring, presenting a disruptive innovation opportunity for companies to develop multifunctional fitness trackers that cater to various health needs. - **Entry-level Activity Tracking:** With its entry-level price tag and watch function, the Activité Steel opens up the market for beginners in the activity tracking field, creating a disruptive innovation opportunity for companies to design user-friendly devices targeting newcomers. ### Sectors Adopting This - **Fitness Tracker Industry:** The Activité Steel's combination of luxury and affordability sets a new standard for the fitness tracker industry, providing a disruptive innovation opportunity for companies to create similar products that cater to a broader consumer base. - **Health Technology Industry:** The Activité Steel's versatile health-tracking features present a disruptive innovation opportunity for companies in the health technology industry to develop advanced tracking devices that offer comprehensive monitoring capabilities. - **Consumer Electronics Industry:** The Activité Steel's entry-level price and user-friendly design offer a disruptive innovation opportunity for companies in the consumer electronics industry to create accessible and appealing activity tracking devices for a wide range of consumers. ## Related on Trend Hunter - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [High-End Affordable Smartwatches](https://www.trendhunter.com/trends/ticwatch-atlas.md) - [Temperature-Tracking Fitness Smartwatches](https://www.trendhunter.com/trends/polar-ignite-3-titanium.md) - [Style-Conscious Health-Tracking Rings](https://www.trendhunter.com/trends/oura-ring-gen3-horizon.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Haute Health-Minded Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant.md)