# Colourfully Powerful Activist Identity Arise Attempts to Shift the Meaning for Women to Leaders By Kalin Ned | Published 2018-12-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/activist-identity References: [behance.net](https://www.behance.net/gallery/70662499/Arise) & [arisefund](https://arisefund.com/?gclid=EAIaIQobChMIpIvD5smg3gIVQh0rCh16rww5EAAYASAAEgL2_fD_BwE) As visual language is an incredibly important aspect of a brand’s status in society, a proper, design-forward activist identity is also key in bringing people together in a uniform and creative manner. Realizing the importance of graphic style with regards of recruitment, [not-for-profit organization](https://www.trendhunter.com/trends/humane-world-for-animals) Arise taps creative studio RE| Sydney and specifically, art director Summit Maharaj, Megan Schierhout, and Nerida Murphy, to produce a colorful activist identity for the good-natured organization. The designers looked into simplicity to produce a powerful and clever visual language for their clients. Arise attempts to empower women to move from “victims to leaders” and this is communicated through the “symbol of crisis — an exclamation mark.” The creatives flip the punctuation signifier to boast transformation. From clothing to print, Arise’s activist identity will definitely make a lasting impression. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Design-forward Activist Identity:** Opportunity for companies to create visually appealing and powerful identities that resonate with their target audience and bring people together. - **Creative Visual Language:** Importance of utilizing clever and meaningful visual elements to effectively communicate messages and values. - **Empowering Women:** Growing focus on empowering women and shifting societal perceptions from victims to leaders. ### Industries Being Reshaped - **Graphic Design:** Opportunity for graphic design studios to create impactful and design-forward visual identities for organizations and brands. - **Non-profit:** Non-profit organizations can utilize creative and visually appealing identities to effectively communicate their missions and attract supporters. - **Women's Empowerment:** Industries focused on empowering women can leverage visual branding to shift societal perceptions and promote female leadership. ## Related on Trend Hunter - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md)