# City Slicker Lookbooks The Activist Eyewear 2011 Series is Portrayed in New and Old Lights By Jaime Neely | Published 2011-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/activist-eyewear-2011 References: [hypebeast](http://hypebeast.com/2011/05/activist-eyewear-2011-lookbook/) & [activisteyewear](http://www.activisteyewear.com/index.php) The lookbook for the Activist Eyewear 2011 collection is city slicker-inspired. Despite being shot in an East Coast neighborhood, there is a very "Wild Wild West"-like quality to the images. In each photo the male models are seen wearing a pair of the [uniquely designed sunglasses](https://www.trendhunter.com/trends/artsy-eyewear-collection) from the Activist Eyewear 2011 collection. While some of the male models are sporting casual, contemporary looks and styles including the lumberjack look of the man wearing a fedora in a forest, some of the male models are wearing clothes that look 50 years old and they have the hairstyles to match. Despite the presence of some of the [dated pieces](https://www.trendhunter.com/trends/bru-eyewear-fall), the lookbook presents the Activist Eyewear 2011 collection in a very [urban and stylish](https://www.trendhunter.com/trends/inaugural-eyewear-collection) way. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **City Slicker-inspired Lookbooks:** Opportunity for eyewear brands to create urban and stylish lookbooks inspired by city life. - **Vintage-influenced Fashion:** Potential for fashion brands to incorporate vintage elements into contemporary styles, creating unique looks. - **Lumberjack Aesthetic:** Chance for brands to embrace the rugged and outdoorsy lumberjack aesthetic in their fashion collections. ### Industries Being Reshaped - **Eyewear:** Disruptive innovation opportunity for eyewear brands to showcase their designs in unconventional and urban settings. - **Fashion:** Potential for fashion industry to incorporate a blend of contemporary and vintage styles, creating unique fashion collections. - **Photography:** Opportunity for photographers to experiment with juxtaposing different eras and styles in their fashion shoots. ## Related on Trend Hunter - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md)