# Digestive Health Yogurt Drinks The New Activia Probiotic Dailies are Enhanced with Fiber By Michael Hemsworth | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/activia-probiotic-dailies References: [foodbev](https://www.foodbev.com/news/dannon-adds-to-activia-probiotic-dailies-line-with-two-new-variants/) & [activia](https://www.activia.com) The new [Activia](https://www.trendhunter.com/trends/probiotic-yogurts) Probiotic Dailies have been announced by [Danone North America](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range) as an option for consumers who are looking for a way to optimize their gut health in a convenient, delicious manner. The new yogurt drinks are packed with both probiotics and prebiotics, which make them a more holistic option that could eliminate the need to take certain supplements to get your desired daily dose. The drinks come in two flavors including Honey Ginger and Lemon Ginger, which are both made with real ginger to make them a delicious and naturally beneficial food product to choose. The Activia Probiotic Dailies were explained by Danone North America in a statement that said, "These new products provide a new option for the more than half of people who prefer to get their probiotics from food instead of a pill. Now, you can have the dynamic duo of [probiotics and prebiotic fibre](https://www.trendhunter.com/trends/foundational-daily-fiber), with real ginger, all in a few sips.” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Probiotic Yogurt Drinks:** Opportunity for developing new flavors and combinations of probiotic yogurt drinks with functional benefits. - **Holistic Gut Health:** Disruptive innovation opportunity to create holistic gut health products combining probiotics and prebiotics in convenient and delicious formats. - **Food-based Probiotics:** Increasing demand for food-based probiotics as an alternative to supplements, presenting opportunities for new product development. ### Industries Being Reshaped - **Functional Foods:** Functional food industry can explore incorporating probiotics and prebiotics into products to optimize gut health. - **Beverage:** Beverage industry can capitalize on the growing demand for convenient and healthy gut-boosting drinks with probiotics and prebiotics. - **Nutritional Supplements:** Nutritional supplement industry can adapt by developing innovative probiotic and prebiotic formulations to meet consumer preferences for food-based alternatives. ## Related on Trend Hunter - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Advanced Gut Health Yogurts](https://www.trendhunter.com/trends/activia-expert.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md) - [Revamped Gut Health Yogurts](https://www.trendhunter.com/trends/activia-rebranding.md) - [Real-Food Prebiotic Drinks](https://www.trendhunter.com/trends/daily-gut-health-support.md) - [Prebiotic Single-Serve Yogurts](https://www.trendhunter.com/trends/prebiotic-yogurts.md)