# Flower Bomb Campaigns The Activia Ad Confirms that "Yes, She Goes Too" By Meghan Young | Published 2015-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/activia-ad References: [adeevee](http://www.adeevee.com/2015/06/activia-flower-bomb-print/) & [yr](http://www.yr.com/) If there is one yogurt brand out there that has managed to make the conversation of bowel movements tasteful, it would be this one; the latest [Activia](https://www.trendhunter.com/trends/the-good-gut-guide-campaign) ad campaign cleverly depicts women's bathroom visits as akin to a huge flower bomb. Accompanied by the tag line, "Yes, she goes too," the Activia ad suggests that even though nature also calls on women, it does so in a more pleasant way. Conceived and executed by the [Young & Rubicam](https://www.trendhunter.com/trends/beaver-water) ad agency based in Buenos Aires, Argentina, the Activia ad campaign goes beyond that by suggesting their yogurt is what makes women's bathroom experiences so pleasant. Hilarious, relatable and visually captivating, the print ads are hard not to notice. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Bowel Movement Humor:** Disruptive innovation opportunities include creating humorous campaigns that make taboo topics more approachable. - **Feminine Hygiene Representation:** Disruptive innovation opportunities can be found in ads that challenge stereotypes and normalize women's bodily functions. - **Visual Storytelling:** Disruptive innovation opportunities lie in utilizing visually captivating ads to grab attention and convey a message effectively. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities involve pushing boundaries and creating unconventional campaigns that stand out. - **Food and Beverage:** Disruptive innovation opportunities exist in creating unique ad campaigns that associate certain products with positive experiences. - **Personal Care:** Disruptive innovation opportunities can be found in challenging societal taboos and creating ads that empower and normalize personal care routines. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Gut Health Yogurt Campaigns](https://www.trendhunter.com/trends/the-good-gut-guide-campaign.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [Revamped Gut Health Yogurts](https://www.trendhunter.com/trends/activia-rebranding.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Gut Health Support Yogurts](https://www.trendhunter.com/trends/activa-fibre-yogurts.md)