# Chic UV Protection Activewear The SPIRITUS Activewear Clothes Have Permanent Odor Protection By Michael Hemsworth | Published 2017-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/activewear-clothes References: [thegadgetflow](https://thegadgetflow.com/portfolio/advanced-infrared-activewear/) & [kickstarter](https://www.kickstarter.com/projects/spiritus/spiritus-advanced-active-wear-w-silver-and-infrare) Active individuals and athletes rely on their gear for in order to stay comfortable during their entire workout or competition, so the SPIRITUS activewear clothes are intended to provide additional features to keep wearers comfortable. The high-tech fabric used to create the garments is made with [Celliant](https://www.trendhunter.com/trends/hologenix) infrared technology along with XT2 silver, which work together to offer [UV protection](https://www.trendhunter.com/trends/upf-collection) and permanent odor protection. This means you'll be able to train without feeling as though you're developing a sunburn or like you're wearing gear that reeks. The SPIRITUS activewear clothes PROFORMANCE collection is intended to be inclusive and features clothing options for men and women alike to ensure it's able to be appreciated by athletes of all kinds. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **UV Protection Activewear:** Disruptive innovation opportunity: Develop advanced fabrics and materials that offer UV protection while maintaining comfort and style in activewear. - **Permanent Odor Protection:** Disruptive innovation opportunity: Invent odor-resistant technologies and solutions that provide long-lasting protection for activewear, improving comfort and hygiene for wearers. - **Inclusive Athleisure:** Disruptive innovation opportunity: Create versatile and inclusive activewear collections that cater to diverse demographics, ensuring all athletes feel included. ### Where This Applies - **Sportswear:** Disruptive innovation opportunity: Collaborate with textile and fashion companies to develop cutting-edge activewear with advanced UV protection and odor-resistant features. - **Textile Technology:** Disruptive innovation opportunity: Research and develop innovative fabric treatments and technologies that offer long-lasting UV and odor protection for activewear. - **Fitness Accessories:** Disruptive innovation opportunity: Design and produce add-on accessories for activewear, such as detachable sleeves or collars, that provide additional UV protection and odor prevention. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Probiotic-Infused Athleisure](https://www.trendhunter.com/trends/coperni-c-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Sleek Recovery-Aiding Activewear](https://www.trendhunter.com/trends/hologenix.md) - [Revolutionary Activewear Fabrics](https://www.trendhunter.com/trends/coolia-activewear.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Infrared Heat-Creating Clothing](https://www.trendhunter.com/trends/hologenix-1.md)