# Dynamic Activewear Capsules The New Collection by Lotto is Bright, Cheerful and Enthusiastic By Kalin Ned | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/activewear-capsule References: [highsnobiety](https://www.highsnobiety.com/p/lotto-lifes-ss18-collection/#slide-5) & [lotto.it](https://www.lotto.it/row/) The new activewear capsule by Italian heritage brand Lotto isn't specialized or geared toward a specific sport or level of athleticism. Rather, the label chooses to celebrate "the sport of life." Its 2018 collection 'LIFE'S' is split into two categories — LIFE'S Active and LIFE'S Inspired. It is fairly intuitive that the former is meant for training, while the latter caters to an [athleisure-inspired lifestyle](https://www.trendhunter.com/trends/fresh-athleisure-collection). Lotto combines [performance with fashion](https://www.trendhunter.com/trends/ted-baker-sport) to produce fits that are highly breathable, provide a good amount of stretch and comfort, but that also have a stylish edge to them. The pieces in the activewear capsule are showcased in a lookbook that boasts optimism and showcases people that are working or hanging out together, while absolutely enjoying life. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebration of 'the Sport of Life':** The trend towards inclusive activewear that is not geared towards a specific level of athleticism provides an opportunity for brands to create products that celebrate all types of movement and physical activity. - **Athleisure-inspired Lifestyle:** The trend towards athleisure-inspired lifestyle activewear provides an opportunity for brands to create products that seamlessly transition from the gym to everyday wear. - **Performance Meets Fashion:** The trend towards incorporating fashion elements into performance activewear provides an opportunity for brands to create products that combine form and function. ### Industries Being Reshaped - **Sportswear:** Sportswear brands could capitalize on the trend towards inclusive activewear and athleisure-inspired lifestyle activewear, creating collections that cater to a wider range of physical activities and personal styles. - **Fashion:** Fashion brands could capitalize on the trend towards athleisure-inspired lifestyle activewear, creating pieces that are both stylish and comfortable for everyday wear. - **Textiles and Fabrics:** Textile and fabric companies could capitalize on the trend towards incorporating fashion elements into performance activewear, creating fabrics and materials that prioritize both breathability and durability without compromising on style. ## Related on Trend Hunter - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Green-Tonal Tennis Capsules](https://www.trendhunter.com/trends/aldo-sport-club.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md)