# Probiotic Protein Shakes These Protein Shakes are Packed with Active Probiotic Cultures By Katherine Pendrill | Published 2016-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/active-probiotic-cultures References: [trndmonitor](https://trndmonitor.com/drink-spotlight-good-belly-protein-shakes/) & [goodbelly](http://www.goodbelly.com/2016/01/13/meet-greet-new-goodbelly-probiotic-protein-shakes/) 'GoodBelly' is producing a line of delicious protein shakes made with live and active probiotic cultures. While protein shakes are great for boosting your nutrient intake, these products often lack the kinds of ingredients that contribute to a [healthy digestive system](https://www.trendhunter.com/trends/trust-your-gut-smoothie). Now there is a drink that combines protein and probiotics so that consumers never have to choose between the two again. GoodBelly drinks are protein shakes supplemented with active probiotic cultures. The company specifically uses a probiotic culture called Lactobacillus plantarum 299v, which helps to improve digestive health. In addition, the drinks are packed with 15 grams of [plant-based protein](https://www.trendhunter.com/trends/todo) that comes from peas and chickpeas. There are three delicious flavors to choose from and each shake is dairy-free, soy-free, non-GMO and vegan-friendly. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Probiotic Protein Combos:** Companies can innovate by combining probiotics with other products for holistic health benefits. - **Plant-based Protein:** There is a growing demand for plant-based protein products that cater to different dietary lifestyles. - **Digestive Health:** Consumers are increasingly prioritizing gut health and seeking out products with probiotic benefits. ### Industries Being Reshaped - **Health & Wellness:** Incorporating probiotics into different health and wellness products can keep companies competitive and relevant. - **Sports Nutrition:** Protein shakes with added benefits like probiotics can cater to the unique needs of athletes and fitness enthusiasts. - **Food & Beverage:** Food and beverage companies can explore innovation opportunities by incorporating probiotic cultures into their products. ## Related on Trend Hunter - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Kid-Friendly Protein Blends](https://www.trendhunter.com/trends/amazing-grass-1.md) - [Probiotic Collagen Smoothies](https://www.trendhunter.com/trends/probiotic-smoothie-collagen.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/prebiotic-protein-smoothie.md) - [Probiotic Sprouted Grain Supplements](https://www.trendhunter.com/trends/sprouted-barley-protein-probiotics.md)