# Customized Functional Fragrances Givaudan's "Active Perfumes" Protect the Skin's Microflora By Laura McQuarrie | Published 2018-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-perfume References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Givaudan_offers_customised_fragrances_protecting_skin_microflora/143779) & [givaudan](https://www.givaudan.com/fragrances?destination=frontpage) Fragrance products are typically only thought of as luxury products that offer pleasing scents and little more—but [Givaudan](https://www.trendhunter.com/trends/allos) sets itself apart by making an "active perfume" that is designed to protect a consumer's unique microflora. At the Givaudan Active Beauty VIP Party, ten customers were randomly selected to receive a [customized fragrance](https://www.trendhunter.com/trends/layer-plus-by-skins) that also boasts skin-protecting benefits. As well as taking the preferred scents of each individual, the perfumers included the award-winning microbiome protecting ingredient Revivyl in the formulas. Each [Yu] "active perfume" was shared in sleek black personalized packaging that depicted a consumer's unique microbiome map and DNA information. As Givaudan Marketing and Innovation Director Fabrice Lefèvre says: "Beyond the concept of ‘exclusive skin microbiome-protecting fragrances,’ we are creating new sources of inspiration for our industry. What if you could express how special you are by your fragrance and protect your intrinsic uniqueness?" ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Active Perfumes:** There is an opportunity in the fragrance industry to create perfumes that are designed to protect a consumer's unique microflora, which is not yet been fully utilized by the industry. - **Microbiome-protecting Fragrances:** There is an opportunity in the fragrance industry to incorporate microbiome protecting ingredients into fragrances, opening up new avenues for the industry to explore. - **Customized Fragrances:** There is an opportunity in the fragrance industry to offer personalized and customized fragrances that depict a consumer's unique microbiome map and DNA information. ### Where This Applies - **Fragrance Industry:** The fragrance industry could benefit from incorporating active ingredients that protect a consumer's unique microflora in their products, providing added value to their customers. - **Cosmetics Industry:** By incorporating microbiome protecting ingredients in fragrances, there is an opportunity for the cosmetics industry to offer products that protect and enhance the health of the skin. - **Personalized Packaging Industry:** With the rise of customized fragrances, there is an opportunity for the personalized packaging industry to create unique and personalized packaging that depicts a consumer's unique microbiome map and DNA information. ## Related on Trend Hunter - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Peptide-Infused Fragrances](https://www.trendhunter.com/trends/peptide-infused-fragrance.md) - [Fragrance Collection Debuts](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection.md) - [Precision Perfume Gels](https://www.trendhunter.com/trends/geka.md)