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# Energy Drink Blending on the Go
MRX Sports Drink Mixer

By Dee Sandin | Published 2008-03-18 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/active-people-necessity-mrx-sports-drink-mixer
References: [crazyaboutgadgets](http://www.crazyaboutgadgets.com/) & [crazyaboutgadgets](http://www.crazyaboutgadgets.com/detail.asp?ID=697)

Don't you hate it when the powder in your [energy drink](https://www.trendhunter.com/trends/energy-multiplier-sugarfree) clumps and grits? With the MRX Sports Drink Mixer, measure the liquid, add the powder and press the button. It disintegrates the powder perfectly giving you a [smooth drink](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier) every time. You can drink right from the [cup](https://www.trendhunter.com/trends/yeti-yonder-shaker-bottle) and continue with your workout. Nice & easy.

**Implications** - Inventing one-of-a-kind products helps the niche markets of consumers to satisfy their needs. In today's society many people want easier alternatives to enjoy the products they both need and love on a daily basis. Businesses should look into creating new products in untapped markets where consumers need more assistance and alternative methods in their everyday routines.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 24% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Why This Trend Is Growing

- **On-the-go Drink Mixers:** Opportunities exist to innovate and develop products that address the needs of consumers who need a quick and easy method of blending powdered drink mixes.
- **Disruptive Powder Disintegrator Technology:** Companies can explore ways to disrupt the market with innovative and efficient technology to disintegrate powdered mixes for a smooth and satisfying drink every time.
- **Satisfying Niche Market Needs:** Businesses can capitalize on the opportunity to create products that satisfy the unique and specific needs of niche markets such as fitness enthusiasts who require quick and hassle-free mixing of their energy drinks.

### Industries Being Reshaped

- **Fitness and Sports:** Companies in the fitness and sports industries can provide specialized products for their consumers with innovations such as on-the-go drink mixers to elevate their experience.
- **Food and Beverage:** The food and beverage industry can explore opportunities to develop innovative drink mixers and related technologies to address the unique and evolving needs of their consumers.
- **Appliances and Technology:** The appliances and technology industry can create and improve products such as the MRX Sports Drink Mixer, innovating in the food and beverage industry and making life easier for consumers.

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