# Optimized Filtration Face Masks The 'Active Mask' Concept Enhances Safety and Breathing Health By Michael Hemsworth | Published 2021-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/active-mask-concept References: [tuvie](https://www.tuvie.com/active-mask-concept-with-1-way-air-intake-valves-and-a-central-exhale-valve/) & [katapultdesign.au](http://www.katapultdesign.com.au/) The 'Active Mask' concept has been designed by [Katapult Design](https://www.trendhunter.com/trends/roami) as a solution for enhancing health and wellness in the new normal, while also keeping a focus on comfort. The face mask is designed with a [reusable construction](https://www.trendhunter.com/trends/everlast-eye-mask) to eliminate the need for disposable alternatives and boasts a one-way air intake valve along with a central exhaust valve for more effective filtering. This will work to filter air in both directions and enhance peace of mind when it comes to air quality concerns by [filtering out dust](https://www.trendhunter.com/trends/aeroview-air-purifier) and more. The 'Active Mask' concept maintains a tight seal on the face thanks to a medical-grade silicone construction that will easily mold to the face and is easily cleaned between uses. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 53% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Face Masks:** Designing and manufacturing reusable and comfortable face masks with enhanced filtration system using medical-grade silicone material can disrupt the current market of disposable face masks. - **One-way Air Intake Valves:** Developing face masks with one-way air intake valves can improve air quality and ease of breathing in the current global health crisis. - **Central Exhaust Valves:** Incorporating central exhaust valves into face masks can improve filtration efficiency and filtering air in both directions. ### Sectors Adopting This - **Healthcare:** Designing and producing reusable and medically graded face masks can radically innovate the healthcare industry's approach to personal protective equipment (PPE). - **Fashion and Textile:** The demand for stylish, comfortable, and reusable face masks in public spaces can create a new market within the fashion and textile industry. - **Environmental:** Using reusable face masks with enhanced filtration systems can reduce waste and environmental impact by eliminating the need for disposable masks. ## Related on Trend Hunter - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Air-Controlling VR Masks](https://www.trendhunter.com/trends/airres-mask.md) - [Wearer-Analyzing Respirators](https://www.trendhunter.com/trends/ebcare-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md)