# Active Lifestyle Sportography Craig Easton Photographs Atheltes in the Zone By Andrew Loh | Published 2011-11-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/active-lifestyle-sportography References: [behance.net](http://www.behance.net/gallery/People-01/2475467) & [craigeaston](http://www.craigeaston.com/) Photographer Craig Easton from United Kingdom amazes viewers once again, this time, with his People 01: Sport series of impressive pictures that centers on [lifestyle photography](https://www.trendhunter.com/trends/still-life-1). As viewers browse through Easton’s work, they would soon realize that the photographs that make up the entire People 01: Sport series look a lot like screenshots from a TV commercial promoting some sort of [isotonic drink](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling). Various sports activities are shown in the series of pictures, from jogging, fencing, soccer game and golfing to more adventurous and challenging ones, such as skydiving, performing bicycle stunts, [skateboarding](https://www.trendhunter.com/trends/united-through-skateboarding) and equestrian, among few others. Ultimately, the People 01: Sport series by Craig Easton captures athletes in action and doing what they do best. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle Photography:** Lifestyle photographers can explore capturing athletes in action to create visually stunning images. - **Sport Marketing:** Brands in the sports industry can leverage lifestyle photography to promote their products or services. - **Adventurous Sports:** There is a growing demand for visually engaging content that showcases athletes participating in adventurous and challenging sports. ### Where This Applies - **Photography:** Photographers can specialize in lifestyle photography, focusing on capturing athletes in action. - **Sports Marketing:** Sports brands can utilize lifestyle photography to create compelling marketing campaigns. - **Sports Equipment:** Manufacturers of sports equipment can use lifestyle photography to showcase their products in action. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Extreme Environment Photographer Packs](https://www.trendhunter.com/trends/lowepro-photosport-x-backpack.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)