# Healthy Online Communities The Active Life Campaign Advocates Meeting on the Web & Playing Outside By Meghan Young | Published 2011-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/active-life References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/active-life-movement-swing-kite-slide/) & [activelifehq.org](http://www.activelifehq.org) The Active Life ad campaign is addressing two huge epidemics of modern society in many Western worlds: social media and obesity. It is an organization that utilizes online communities to spur healthy activities so as to make it the norm in all sectors of society. Conceived by US-based ad agency Latinworks, the Active Life ad campaign cutely illustrates the organization's mission through miniature displays of online profile pictures participating in [outdoor activities](https://www.trendhunter.com/trends/reconnect-with-nature) such as playing with kites and on swings. The Active Life ad campaign encourages [healthy lifestyles](https://www.trendhunter.com/trends/generation-wellness) through the use of modern technology like online communities and social media. With popular tilt-shift photography techniques and dioramas, the ad agency embraces a more playful way of addressing obesity concerns that appeals to children and adults alike. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Healthy Online Communities:** Utilizing online communities to promote healthy active lifestyles. - **Playful Advertising:** Using playful and creative advertising techniques to promote health and wellness. - **Social Media for Good:** Using social media platforms to promote healthy habits and lifestyles. ### Where This Applies - **Advertising:** Opportunities for advertising agencies to develop campaigns promoting healthy lifestyles using new and creative techniques. - **Health and Wellness:** Health and wellness industry can leverage the use of online communities and social media platforms to promote healthy lifestyles. - **Technology:** The technology industry can contribute to the development of online communities and social media platforms that can be utilized to promote healthy habits and activities. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md)