# Active Intimate Lines Good American's Moisture-Wicking Active Intimates Feature Antimicrobial Yarn By Laura McQuarrie | Published 2020-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-intimates References: [wellandgood](https://www.wellandgood.com/good-looks/good-american-active-intimates/) & [goodamerican](https://www.goodamerican.com/collections/active-intimates?utm_source=eBay-PepperJam&utm_medium=Affiliate&utm_campaign=activewear&utm_medium=affiliate&utm_source=ebay-pepperjam&utm_campaign=21181&publisherId=21181&clickId=2969822919) [Good](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum) [American](https://www.trendhunter.com/trends/blue-moon-colorway) launched Active Intimates, and in doing so, introduced a new category of activewear for people who love athletic pursuits. The collection of [sports bras and underwear](https://www.trendhunter.com/trends/hux) are offered in a range of sizes, as well as low, medium, and high-impact options to "allow you to feel safe and secure while you go hard." While the ultra-comfortable Low Impact Seamless Bralette is ideal for lounging or yoga, other styles like the High Impact Padded Bra are more supportive for high-intensity workouts where support, comfort and freedom of motion are needed. The versatile range of Active Intimates includes high-waisted bikinis, compression thongs, bras with scooping necklines and much more, which are specifically made with active individuals in mind, as they feature antimicrobial yarn and sweat-wicking properties. Image Credit: Good American ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Active Intimates:** Disruptive innovation opportunity: Create a new category of activewear that combines comfort, support, and antimicrobial technology. - **Moisture-wicking:** Disruptive innovation opportunity: Develop moisture-wicking textiles and materials for various industries, including sports apparel, outdoor gear, and medical garments. - **Antimicrobial Yarn:** Disruptive innovation opportunity: Explore the use of antimicrobial yarn in the production of everyday clothing and accessories to enhance hygiene and reduce odor. ### Where This Applies - **Activewear:** Disruptive innovation opportunity: Design activewear lines that prioritize comfort, durability, and versatility for active individuals. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop new manufacturing processes that integrate antimicrobial properties into textiles, optimizing hygiene and product performance. - **Sports Apparel:** Disruptive innovation opportunity: Create high-performance sports apparel with moisture-wicking and antimicrobial properties to enhance athlete comfort and prevent odor. ## Related on Trend Hunter - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Sleek Moisture-Wicking Camisoles](https://www.trendhunter.com/trends/airism-bra-camisole.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md)